wehave

wehave is a web platform for professional clubs, leagues, federations and event organisers that want sponsorship, hospitality and B2B ticketing in one operating workflow. It is most suitable for commercial and partnership teams managing substantial partner commitments and matchday allocations. The combined scope is compelling, but the paid tier's annual commitment and €750.00 monthly minimum put it beyond many smaller organisations.

Overview

wehave joins sponsor administration, hospitality operations and business-to-business ticketing rather than treating them as separate systems. Teams can manage what a partner has bought, who receives hospitality places and how activity performed, then turn the resulting data into club-branded reports. An organisation can connect an existing ticketing platform or use wehave's own option.

This model is a strong fit when sponsorship promises, guest management and commercial reporting belong to the same process. A club seeking only basic ticket sales or a simple contact database is unlikely to benefit enough from the broader platform.

Key features

Sponsorship and partner management

The sponsorship CRM covers live inventory, package management, sponsor pipeline, contracts, rights, deliverables, invoicing and automated reporting. That continuity helps partnership managers follow an agreement from sale through fulfilment instead of reconciling separate records. Sponsor reporting is included, with post-season, activation and match reports generated from platform data and branded for the club.

Partner self-service is a practical advantage. Each partner can view its contracted allocation and enter or change guest names before the club's cutoff, reducing routine administration for internal staff while keeping allocations tied to the agreement.

Hospitality and ticketing

Hospitality workflows include partner invitations, guest lists, dietary requirements and digital matchday check-in. This covers the operational details that can otherwise sit in spreadsheets and email. B2B ticketing can run through a connected existing platform or through wehave itself, giving clubs a route to retain current ticketing infrastructure.

Integrations, reporting and AI

Named integrations include itsme, WeezEvent, Bundeling, Mollie, Exact Online, Pipedrive, HubSpot, Salesforce and Teamleader. Coach Vic is an AI layer that answers questions, advises on commercial setup and executes tasks, with access through WhatsApp as well as the platform. Privacy-safe matching of club fan data with partner customer data is designed to measure fan conversion, revenue impact and customer lifetime value.

Hospitality data is scoped to each workspace, with access controls and audit logging mentioned for governance. Organisations with specific GDPR or data-processing requirements will need to resolve those questions with the wehave team.

Pricing

Free

The Free plan costs nothing and includes the first 300 guests per season, with no credit card required.

Pay per guest

Pay per guest costs €750 a month, billed annually, with a €750/month minimum. The first 300 guests per season remain free. Hospitality covers start at €2.50 per guest and B2B tickets at €1.10 per ticket, with rates falling as volume rises. This structure suits clubs that can commit to recurring, meaningful volume and want the full commercial workflow. The annual billing and minimum make it a poor match for occasional events, small clubs or teams with uncertain demand.

Platforms

wehave is available on the web. No mobile or desktop applications are identified.

Who it's for

Commercial directors, partnership managers and hospitality or B2B ticketing managers at professional clubs, federations and event organisers are the natural audience. It is particularly relevant where sponsor rights, partner allocations, guest logistics and performance reporting must stay connected. Smaller organisations that need only one of those functions should consider a narrower tool.

Pros and cons

Pros

• Unified commercial workflow: sponsorship CRM, hospitality and B2B ticketing share one platform.
• Partner self-service: sponsors can manage guest names and view allocations before the cutoff.
• Operational reporting: branded match, activation and post-season reports use platform data.
• Broad connectivity: integrations span identity, payments, finance, CRM and event systems.
• Flexible ticketing route: clubs can connect an existing ticketing system or use wehave's own.

Cons

• High entry commitment: the paid plan requires annual billing and a €750.00 monthly minimum.
• Free-plan ceiling: only the first 300 guests per season are covered.
• Web-only access: no mobile or desktop platform is identified.
• Governance questions remain: specific GDPR and data-processing matters require discussion with the provider.

Alternatives

Event Sponsorship Management Software is the broader category to explore when you want to compare sponsorship-focused products.

Novex Speaker Management suits organisers wanting a free event plan for one event and up to 150 attendees across Android, iOS, web and API.

Event Passport PRO is preferable for a small, single active experience, with a free tier for up to 50 attendees and a per-paid-ticket charge.

Clarity is an alternative for organisations seeking a paid, quote-based product across Android, iOS and web.

run.events fits conference organisers needing a defined annual package, starting at €4,300 a year for up to 500 attendees.

SponsorCX, KORE and PlayMaker are paid alternatives with organisation-specific pricing.

Optimy is worth considering for a structured sponsorship or programme product starting at €650 a month, with a dedicated account manager.

Verdict

Choose wehave when a professional club, league or federation needs sponsorship obligations, hospitality execution and B2B ticketing tied together, especially with partner self-service and branded reporting. Its main reason to look elsewhere is financial and operational commitment: the €750.00 monthly minimum, annual billing and web-only delivery are difficult to justify for smaller teams, low-volume events or organisations needing only one function.