Lative
Lative is a web-based go-to-market planning and decision intelligence platform that connects marketing intelligence with sales execution.
What Lative is
Lative is a web-based go-to-market planning and decision intelligence platform that connects marketing intelligence with sales execution. Its Planning module uses live capacity models for short- and long-term plans and what-if scenarios. Teams can view quota attainment, pipeline health, and coverage against plan together, and track revenue per rep, ramp times, tenure performance, and pipeline contribution across dimensions such as team, territory, product, and segment. Marketing Intelligence connects campaigns, attribution signals, and pipeline interactions to revenue. The product page says its Agentic AI generates executive summaries from go-to-market data. Lative supports 150+ data sources, including native Salesforce Sales Cloud and HubSpot connections, plus HRIS, finance platforms, and data warehouses such as Snowflake. Starter costs $5,000 a year and Growth costs $10,000 a year; Enterprise uses custom pricing. Pricing is on request, there is no free plan, and a free trial through Salesforce AppExchange is limited to Salesforce.com customers.
Good
- Plans include capacity models and what-if scenarios.
- Tracks quota attainment, pipeline health, and plan coverage.
- Connects marketing signals and pipeline interactions to revenue.
- Supports 150+ data sources.
- Free trial available to Salesforce.com customers.
Watch out
- No free plan.
- Pricing is on request.
- AppExchange trial is limited to Salesforce.com customers.
- Additional fees apply for each extra connected CRM instance.
Who it suits
Lative is built for CROs, RevOps teams, and Finance teams. Starter is for startups with up to 20 quota-bearing reps, while Growth is for scaling organisations with 21 to 150 reps.
Verdict
Lative brings planning, execution tracking, productivity insights, and marketing intelligence into a single platform. Teams should note its request-based pricing and the Salesforce.com customer restriction on the AppExchange trial.
Plans and prices
From Lative's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $5,000 a year | For startups · up to 20 quota-bearing reps · sales planning, capacity and quota modeling, headcount management, simulations, productivity and efficiency insights, ramp time insights · Starting /year |
| Growth | $10,000 a year | For scaling organisations · 21 to 150 reps · everything in Starter plus multi-CRM support, priority access, execution tracking, pipeline management and targets · Starting /year |
| Enterprise | Priced on request | For large organisations · 151 or more reps · custom configuration · dedicated support · flexible planning · account management and targets · Starting Custom Pricing |
The facts
Each one read from Lative's own pages, with the date it was checked.
What it does
- Additional instance fees
- The pricing FAQ says additional fees apply for each extra connected CRM instance.checked 4 Oct 2026
- AI feature
- The product page says Agentic AI generates executive summaries from go-to-market data.checked 4 Oct 2026
- Audience
- The platform is built for CROs, RevOps teams, and Finance teams.checked 4 Oct 2026
- Execution tracking
- Lative tracks quota attainment, pipeline health, and coverage against plan in one view.checked 4 Oct 2026
- Integrations
- Lative says it supports 150+ data sources, with native connections to Salesforce Sales Cloud and HubSpot and connections to HRIS, finance platforms, and data warehouses including Snowflake.checked 4 Oct 2026
- Marketing intelligence
- Its Marketing Intelligence module connects campaigns, attribution signals, and pipeline interactions to revenue.checked 4 Oct 2026
- Product
- Lative describes itself as an AI-native go-to-market planning and decision intelligence platform connecting marketing intelligence to sales execution.checked 4 Oct 2026
- Productivity insights
- The platform tracks revenue per rep, ramp times, tenure performance, and pipeline contribution across dimensions.checked 4 Oct 2026
- Salesforce setup
- The pricing page says Salesforce Sales Cloud onboarding takes around 30 minutes and AppExchange installation can take approximately 20 minutes.checked 4 Oct 2026
- Security
- Lative says it stores operational data only, not CRM records or customer personally identifiable information, and directs customers to its team for detailed security documentation or compliance requirements.checked 4 Oct 2026
The company
- Headquarters
- The company lists an address in San Francisco, California, United States.checked 4 Oct 2026
Money
- Planning
- Its Planning module uses live capacity models and supports short- and long-term plans and what-if scenarios.checked 4 Oct 2026
- Trial limitation
- The pricing page says a free trial from Salesforce AppExchange is available for Salesforce.com customers only.checked 4 Oct 2026
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