Dealfront

Dealfront turns anonymous B2B website visits into company-level signals for sales and marketing teams. It is best suited to organizations that need visitor identification tied to targeting, alerts, advertising and CRM workflows rather than a standalone analytics report. The free tier is useful for a small evaluation, while the paid tiers make the stronger case for teams running active account-based prospecting.

Overview

Dealfront identifies B2B companies visiting a website, including visitors who never submit a form. That focus makes it relevant when buying interest appears before a prospect is willing to identify themselves. The product is offered through a web interface, browser extension and API, giving teams several ways to bring visitor activity into their existing process.

Its positioning extends beyond identification. The platform combines company-level visitor data with filtering, buying signals, alerts, CRM synchronization, outreach and retargeting tools. That breadth is useful for teams that want one system to connect web activity with follow-up, although smaller teams may find the higher tiers more capability than they need.

Key features

Dealfront says its real-time global database contains 60 million companies and 400 million verified contacts. More than 100 filters and over 40 real-time buying signals let teams narrow that pool by the characteristics and activity that matter to their market. These options can support account prioritization, but their practical value depends on how closely the available signals match a team's qualification criteria.

Real-time Slack and email alerts notify users when target accounts engage with key content. This gives sales teams a way to act while interest is current instead of waiting for a later report. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho, with Slack and Zapier also supported. Zapier can send Leadfeeder data to more than 5,000 apps, which is particularly useful when a team's workflow extends beyond the listed CRM systems.

Campaigns supports B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. Activate and above add verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. The company also says its privacy approach results in fewer personal phone numbers and mobile direct dials than some alternatives, so teams that depend on direct personal contact data should factor that limitation into their choice.

Security measures are based on ISO 27001 and ISO 27701 programs. Infrastructure is hosted in AWS within the EU/EEA, with data encrypted both in transit and at rest. Support is provided by email and through a Help Centre.

Pricing

Dealfront uses a freemium model, with a 14-day trial and paid plans starting at €79 per month when billed annually.

Lite works for initial testing or very low-volume sites, but seven days of history and 100 identified companies a month leave little room for sustained prospecting. Discover is the sensible entry point for teams that mainly need identification, alerts and CRM-connected follow-up. Activate is aimed at organizations that also need contact data, intent-based targeting and campaign automation. Scale is for larger operational programs where exports, automatic CRM updates and dedicated guidance justify the additional cost. Enterprise is the route for organizations requiring negotiated volumes.

Platforms

Dealfront is available as a web product, browser extension and API. That combination supports direct dashboard work as well as integration into custom or automated workflows.

Who it's for

Choose Dealfront for a B2B sales or marketing team that wants to identify visiting companies, prioritize them with filters and buying signals, and push activity into a CRM or messaging workflow. It is especially well matched to account-based programs using alerts, retargeting or display campaigns. The free plan can suit a small site validating the concept, but teams with meaningful traffic will quickly encounter its history and identification limits.

Pros and cons

Pros

• Identifies companies even when visitors do not complete a form, exposing earlier buying activity.
• More than 100 filters, 40-plus buying signals and a database described as 60 million companies provide broad targeting options.
• Named CRM integrations plus Zapier access to over 5,000 apps can fit varied sales operations.
• EU/EEA AWS hosting, encryption at rest and in transit, and ISO 27001/27701-based programs address common security requirements.

Cons

• Lite is limited to seven days of history and 100 identified companies per month, making it unsuitable for ongoing high-volume use.
• Activate costs €369 per month on annual billing, placing contact data and campaign automation well above the entry tier.
• The privacy approach means fewer personal phone numbers and mobile direct dials for teams that rely on them.
• Scale requires annual billing, and Enterprise pricing is custom.

Alternatives

Compare Dealfront with the Website Visitor Identification Software list when visitor tracking is your primary requirement. The AI Lead Generation Software list is a better starting point when automated prospect discovery is more important. Use the Sales Intelligence Software list for a wider intelligence comparison, or Sales Prospecting Software when outbound workflow is the main priority.

Warmly is an alternative with a free API/MCP plan offering 250 credits per month and paid tiers at $99 and $199 per month. Leadberry is another freemium web option with a free trial. Leadfeeder provides the same freemium product and plan structure. Lusha suits teams seeking a free API or extension plan with 40 credits per month and one seat. Nalloo offers 50 free identifications per month and pay-as-you-go pricing. Ploy is a web-based freemium option with a free daily credit allowance. RB2B provides free company-level identification with Slack delivery but no person-level ID or email addresses on its free plan. OrgSight offers a free-forever web plan.

Verdict

Dealfront is a strong choice for sales and marketing teams that want company-level visitor identification connected to alerts, CRMs, targeting and campaign activation. Its database, filtering and integration breadth support serious account-based work, while the free tier provides a low-risk starting point. Look elsewhere if your operation depends heavily on personal mobile direct dials, needs large volumes without annual commitments, or only requires a lightweight visitor-identification tool.