Lusha

Lusha is a B2B prospecting platform that combines contact records with company intelligence and buying signals. It is best suited to sales and go-to-market teams that need the same data in a browser, CRM, API, or AI assistant. Its strongest case is broad, multi-channel prospecting; phone-heavy workflows need to budget credits carefully.

Overview

Lusha covers more than 290 million verified contacts across 29 million companies, including over 117 million direct dials. Each record can expose 78 fields, while 26 buying signals are refreshed weekly. Intent data and technographic filters help narrow searches beyond basic names and addresses, making the database useful for account selection as well as contact discovery.

The credit model materially affects value. Revealing an email uses one credit, but a phone number uses five, so email-led research stretches an allowance much further than direct-call prospecting. Unused monthly credits roll over up to twice the plan limit; annual-plan credits are issued upfront. That flexibility helps occasional users, but it does not remove the need to forecast phone usage.

Key features

Signals and data

Weekly signals cover events such as funding, hiring, leadership changes, and promotions. They can give representatives timely reasons to contact an account, provided those events match the team's qualification process. Technographic filters are useful for technology-specific targeting, while direct-dial coverage supports phone-first sales motions.

Integrations and access

Lusha works in Workspace, Claude, ChatGPT, through a Chrome extension, and via API. The API queries contacts, companies, and signals; MCP connects Claude, ChatGPT, and compatible assistants. CRM connections include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn. Clay, Make, n8n, and Zapier support automation, giving technical teams several routes to move enriched records into existing processes.

Governance

ISO 27701, ISO/IEC 42001, and SOC 2 Type II certifications are listed alongside GDPR certification and CCPA validation. Premium adds advanced team management and credit allocation; Scale adds usage limits and SSO. Those controls matter more to managed sales operations than to a solo researcher.

Pricing

The Free plan costs nothing on a permanent basis, with 40 credits per month, one seat, basic features, the browser extension, and CRM integrations. Signup requires no credit card. It is a sensible way to test email-oriented prospecting, but 40 credits allow only eight phone reveals.

Starter costs $37.45 a month, billed yearly, and supplies 4,800 credits per year upfront with one seat. It suits one regular user who can commit annually, while the single seat and fixed credit pool limit collaboration.

Pro costs $52.45 a month, billed yearly, with 7,200 credits per year upfront and two included seats, expandable to 10. It is the more practical entry for a small team, although phone reveals still consume the pool quickly.

Premium costs $299.95 a month, billed yearly, and includes 40,800 credits per year upfront, five included seats, and up to 25 seats. Priority support, advanced team management, and credit allocation make it appropriate for larger coordinated teams.

Scale has custom pricing, custom credits and seats, unlimited seats, usage limits, SSO, priority support, and a dedicated success team. Plans can be canceled at any time, with cancellation taking effect at the end of the billing cycle.

Platforms

Lusha offers an API and browser extension, plus Workspace, Claude, and ChatGPT access through its broader platform and MCP connections. CRM and automation integrations make it suitable for teams that do not want prospect data trapped in a standalone interface.

Who it's for

Lusha fits sales development, recruiting, and other go-to-market teams that need verified contact details paired with account signals. It is particularly compelling for organizations already using Salesforce, HubSpot, automation tools, or AI assistants. Solo users can start free, while teams needing shared allocation, SSO, or larger quotas should consider Premium or Scale. It is a weaker fit for workflows dominated by phone reveals or for buyers unwilling to accept annual billing on paid tiers.

Pros and cons

• Pro: More than 290 million contacts and 117 million direct dials provide substantial coverage for account and contact discovery.
• Pro: Twenty-six weekly-refreshed buying signals add current context to list building.
• Pro: API, MCP, CRM, browser, and automation integrations support varied operating models.
• Con: Phone reveals cost five credits each, making direct-dial campaigns expensive against every allowance.
• Con: Paid plans are billed yearly, so the lower monthly figures still require an annual commitment.
• Con: The free plan has only 40 monthly credits and one seat, limiting sustained prospecting.

Alternatives

Compare the wider B2B Contact Data Providers category when database coverage and enrichment options are your primary concern. For identifying companies visiting your site, see Website Visitor Identification Software. Teams prioritizing automated campaign creation should review AI Lead Generation Software.

ZoomInfo is an alternative with API, extension, and web access, including a permanent free Lite plan and a paid Professional tier with custom pricing. Apollo suits users wanting a freemium platform with 900 annual credits per seat on its free tier, sequences, API access, and intent topics. People Data Labs is an API-focused option with tiered credit plans. Seamless.AI offers extension, web, and API access with a 50-credit free plan and paid tiers. LeadIQ is another freemium API option, with a 50-credit free plan and a Pro plan priced at $200 a month billed annually. Wiza provides extension, web, and API access, including a free allowance of 20 valid emails and five phone numbers. Lead411 offers a seven-day trial with 50 free exports before paid plans. ContactOut is a freemium API, extension, and web alternative with 10 free credits and a custom Team/API plan.

Verdict

Choose Lusha if you need a large contact database, direct dials, buying signals, and several integration paths in one prospecting system. Its permanent free tier is useful for light research, while Premium and Scale add the controls larger teams require. Look elsewhere if your process depends heavily on phone reveals, very small one-off purchases, or avoiding annual billing.