BotSailor
BotSailor is an AI-powered customer engagement and automation platform for sales, support, marketing, and commerce.
What BotSailor is
BotSailor is an AI-powered customer engagement and automation platform for sales, support, marketing, and commerce. It handles conversations across WhatsApp, Instagram, Facebook Messenger, Telegram, and website chat. Its AI agents can draw on business knowledge, route conversations, collect information, start automations, call APIs, or pass a discussion to a person. The platform also provides visual chatbot flows, broadcasts, follow-up sequences, lead capture, social automation, and a shared team inbox. For commerce, it connects Shopify, WooCommerce, and Salla for product discovery, cart recovery, order notifications, payment journeys, and post-purchase support. Listed integration options include Google Sheets, webhooks, WPForms, Elementor, Google Forms, HTTP API, Shopify, and WooCommerce. The REST API covers messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, with API-key authentication. BotSailor offers white-label and reseller solutions. The Free plan costs nothing and includes 200 subscribers and 200K AI tokens per month.
Good
- Supports five listed conversational channels
- Shared inbox supports human handoff
- Connects Shopify, WooCommerce, and Salla
- Free plan includes 200 subscribers
- REST API includes chatbot and catalog operations
Watch out
- Free plan has a 200-subscriber limit
- Free plan includes 200K AI tokens monthly
- Third-party messaging charges may apply separately
- Platforms listed are API and web
Who it suits
BotSailor suits businesses managing sales, support, marketing, or commerce conversations across messaging channels and websites. Its white-label and reseller options also suit agencies and businesses offering the service under their own brand.
Verdict
BotSailor combines multi-channel conversations, workflow automation, and commerce connections in one service. The Free plan has subscriber and AI-token limits, and some messaging costs may come from providers separately.
Plans and prices
From BotSailor's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 200 subscribers · 200K AI tokens/month · AI Agent · message credit · visual flow builder · omnichannel shared inbox · forever |
| Premium 1K | $8.99 a month | 1K subscribers · 2M AI tokens/month · monthly |
| Premium 500 (Pro) | $10.99 a month | 500 subscribers · 2M AI tokens/month · Team Member · Shopify & WooCommerce · APIs & Webhooks · Visual Flow Builder · Omni-channel Shared Inbox · Monthly |
| Premium 2K | $12.59 a month | 2K subscribers · 2M AI tokens/month · team member · Shopify & WooCommerce · APIs & webhooks · monthly |
| Premium 1K (Pro) | $14.99 a month | 1K subscribers · 2M AI tokens/month · Monthly |
| Premium 2K (Pro) | $20.99 a month | 2K subscribers · 2M AI tokens/month · Monthly |
| Premium 1K Quarterly | $22.48, paid once | 1K subscribers · 2M AI tokens/month · 3 months |
| Premium 3K (Pro) | $25.99 a month | 3K subscribers · 2M AI tokens/month · Monthly |
| Premium 5K (Pro) | $40.99 a month | 5K subscribers · 2M AI tokens/month · Monthly |
| Premium 1K Yearly | $71.95 a year | 1K subscribers · 2M AI tokens/month · 12 months |
| Premium 10K (Pro) | $74.99 a month | 10K subscribers · 2M AI tokens/month · Monthly |
| Premium 20K (Pro) | $96.99 a month | 20K subscribers · 2M AI tokens/month · Monthly |
| Premium 30K (Pro) | $106.99 a month | 30K subscribers · 2M AI tokens/month · Monthly |
| Premium 50K (Pro) | $128.99 a month | 50K subscribers · 2M AI tokens/month · Monthly |
| Premium 100K Yearly | $1,041.55 a year | 100K subscribers · 2M AI tokens/month · 12 months |
The facts
Each one read from BotSailor's own pages, with the date it was checked.
What it does
- AI agents
- Specialized agents can use business knowledge, route conversations, collect data, trigger flows, call APIs and hand chats to human staff.checked 15 Oct 2026
- API
- The REST API supports messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, with API-key authentication.checked 30 Sep 2026
- API extensibility
- The API is intended for custom CRM, ecommerce and SaaS integrations and supports GET and POST requests.checked 15 Oct 2026
- API scope
- Documented endpoints cover WhatsApp messages and media, bot flows, subscribers, labels, sequences, custom fields, team members, catalogs, orders and BotSailor AI.checked 15 Oct 2026
- Automation
- The platform provides visual chatbot flows, broadcasts, follow-up sequences, lead capture, social automation, and a unified team inbox.checked 30 Sep 2026
- Changelog update
- On 11 October 2026 BotSailor added multiple API keys, access control, key disabling and key deletion.checked 15 Oct 2026
- Channels
- Supported conversational channels are WhatsApp, Facebook Messenger, Instagram, Telegram, and Website Chat.checked 30 Sep 2026
- Commerce
- BotSailor connects Shopify, WooCommerce, and Salla for product discovery, cart recovery, order notifications, payment journeys, and post-purchase support.checked 30 Sep 2026
- Documentation depth
- The legacy help center lists 93 Bot Channel articles, 39 Integration articles, 21 Reseller articles and additional billing, widget and broadcasting content.checked 15 Oct 2026
- Drip campaigns
- Timed sequences can run on WhatsApp, Messenger, Instagram and Telegram inside or outside the 24-hour window.checked 15 Oct 2026
- Ecommerce automation
- Shopify, WooCommerce and Salla connections support product discovery, catalog commerce, cart recovery, payments, order updates and post-purchase support.checked 15 Oct 2026
- Human handoff
- Teams can take over conversations through the shared inbox and access customer information, conversation history, labels, assignments, and notes.checked 30 Sep 2026
- Integrations
- The integrations catalog lists services including Google Sheets, Shopify, WooCommerce, Zapier, n8n, Twilio, Stripe, PayPal, Mailchimp, HubSpot, Telegram, WhatsApp and HTTP API.checked 15 Oct 2026
- Knowledgebase status
- The newer knowledgebase says it is under development while directing users to the legacy help center.checked 15 Oct 2026
- Lead capture
- Website chat, click-to-chat ads, comment automation, user-input flows and WhatsApp flows capture lead information.checked 15 Oct 2026
- Licence
- Terms identify the platform, source code, APIs, interfaces and related materials as proprietary and grant only a revocable, non-transferable use licence.checked 15 Oct 2026
- Limit: Capterra support
- One Capterra reviewer rated support poorly and reported no response for white-label domain onboarding.checked 15 Oct 2026
- Limit: G2 setup and pricing
- Reviewers say advanced integrations can take time to configure, higher usage can become expensive and Premium should include another user account.checked 15 Oct 2026
The company
- Company address
- LinkedIn gives the primary location as 247 Gonok Para, Rajshahi, Rajshahi 6100, Bangladesh.checked 15 Oct 2026
- Company fact
- LinkedIn lists the maker as BotSailor Limited, a partnership founded in 2022 with headquarters in Rajshahi, Bangladesh and 11–50 employees.checked 15 Oct 2026
- Founded
- 2021checked 23 Sep 2026
- Headquarters
- Rajshahi, Bangladeshchecked 23 Sep 2026
Money
- Free plan limits
- The Free plan includes 200 subscribers and 200K AI tokens per month; the pricing page labels it "$0 Forever."checked 30 Sep 2026
Where it runs
- GetApp pricing
- GetApp lists Premium at $6.99 per month and Agency at $89 per month, with a free version and no stated free-trial availability.checked 15 Oct 2026
The full review of BotSailor
BotSailor is an AI-powered platform for managing customer conversations and automating sales, support, marketing, and commerce across messaging apps and website chat. It is best suited to businesses that want automated conversations and a shared human-support inbox alongside ecommerce workflows. Its breadth is a strength, but subscriber caps and potentially separate messaging charges deserve attention before committing.
Overview
BotSailor brings WhatsApp, Facebook Messenger, Instagram, Telegram, and Website Chat into one service. Visual chatbot flows, broadcasts, follow-up sequences, lead capture, and social automation address recurring engagement work; a shared team inbox gives staff customer information, conversation history, labels, assignments, and notes when they take over.
Specialized AI agents can use business knowledge, gather information, route conversations, trigger automations, call APIs, and hand discussions to people. That combination suits teams balancing automated first responses with human support. Shopify, WooCommerce, and Salla connections extend the service into product discovery, cart recovery, order notifications, payment journeys, and post-purchase support.
Key features
Automation and AI
The visual flow builder, broadcasts, and follow-up sequences give teams tools for both responsive conversations and proactive outreach. AI agents can act on business knowledge and escalate to staff, rather than limiting the service to scripted replies. The Free plan’s 200K AI tokens per month can suit a small operation, while Premium’s 2M monthly tokens offers more room for agent use; subscriber limits remain a separate constraint.
Commerce and integrations
Connections to Shopify, WooCommerce, and Salla support commerce journeys from product discovery through post-purchase support. Other connection options include Google Sheets, webhooks, WPForms, Elementor, Google Forms, and HTTP API. The REST API covers messaging, subscriber management, chatbot flows, team and reseller accounts, catalogs, labels, sequences, and AI integration, with API-key authentication. This makes BotSailor more relevant to businesses connecting conversations to existing tools than to teams seeking only a basic inbox.
Team operations and agency use
The shared inbox supports human handoff with customer context and assignment tools. White-label and reseller solutions are also available for agencies, entrepreneurs, and SaaS businesses that want to offer the service under their own brand. A support desk and contact channel connect customers with technical experts.
Pricing
The Free plan costs nothing, billed Forever, and includes 200 subscribers, 200K AI tokens per month, an AI Agent, Message Credit, Visual Flow Builder, and Omni-channel Shared Inbox. It is a practical way to start, but the 200-subscriber cap makes it a poor fit once a contact base grows beyond a small audience.
Premium 500 (Pro) costs $10.99 a month, billed Monthly, and includes 500 subscribers, 2M AI tokens per month, Team Member, Shopify and WooCommerce, APIs and Webhooks, Visual Flow Builder, and Omni-channel Shared Inbox. Premium 1K (Pro) costs $14.99 a month, billed Monthly, for 1K subscribers and 2M AI tokens per month. The listed paid-from price is 14.99 /mo, although the Premium 500 tier is priced lower at $10.99 a month.
Higher tiers keep the 2M monthly AI-token allowance while raising subscriber capacity: Premium 2K (Pro) is $20.99 a month; Premium 3K (Pro) is $25.99 a month; Premium 5K (Pro) is $40.99 a month; Premium 10K (Pro) is $74.99 a month; Premium 20K (Pro) is $96.99 a month; Premium 30K (Pro) is $106.99 a month; and Premium 50K (Pro) is $128.99 a month. Each is billed Monthly. Premium’s stated subscriber tiers run from 500 to 100K, though prices are given here only for the tiers above. Third-party messaging providers such as WhatsApp may charge separately depending on usage and selected package, so BotSailor’s plan price may not represent the full messaging cost.
Platforms
BotSailor is available via web and API. Its conversational channels include WhatsApp, Facebook Messenger, Instagram, Telegram, and Website Chat. The API and channel coverage make it relevant to teams connecting messaging workflows with other systems, while the listed device platforms are limited to web and API.
Who it's for
BotSailor is a strong fit for businesses that need multiple messaging channels, automated engagement, human handoff, and connected commerce in one workflow. It also suits agencies and SaaS businesses interested in white-label or reseller offerings. It is less compelling for a business with a growing subscriber base that needs predictable total messaging costs, since the Free cap is low and providers may bill separately.
Pros and cons
- Pros: A shared inbox spans five conversational channels and gives staff useful customer context during handoff.
- Pros: AI agents, visual flows, broadcasts, and follow-ups combine automation with human escalation.
- Pros: Commerce connections and a broad REST API can tie conversations to store journeys and other tools.
- Cons: The Free plan stops at 200 subscribers, limiting its usefulness for a business with a larger audience.
- Cons: Third-party messaging charges may be additional, complicating cost planning as usage changes.
- Cons: The monthly AI-token allowance remains 2M across the listed Premium tiers, even as subscriber capacity increases.
Alternatives
WhatsApp Business API Providers is a broader directory for comparing providers in that category.
Choose AiSensy if its Android and iOS availability or Free Forever plan, with up to 200 agents and 500 tags, better matches your needs. Chatwoot is worth considering when open-source software or self-hosting matters; its Hacker plan includes up to two agents and 500 conversations per month.
360dialog may suit teams seeking a paid WhatsApp API provider with 24/7 human support and a direct Meta escalation path in its Regular plan. Choose Interakt if a paid, Instagram-only Starter plan with unlimited Instagram DMs and comments better suits the job.
WATI is another paid option, with a Pay as you go plan that includes 500 messages and three months of account validity. Respond.io may fit teams willing to pay for its Starter plan, which includes five users, unlimited monthly active contacts, and 5,000 AI credits. Rasayel is a paid alternative whose Start plan requires a minimum of five team members and includes three WhatsApp numbers and 10K messages per month. QuickReply.ai is another option for businesses comparing popup-led opt-ins and AI-agent services.
Verdict
Choose BotSailor if your business needs to bring multi-channel conversations, AI-led automation, human support, and commerce workflows together, particularly across connected stores. The Free plan offers a useful entry point, but its 200-subscriber cap and possible provider charges make cost and scale the main reasons to look elsewhere.
