MSG91
MSG91 is a cloud communication platform for businesses and developers sending transactional messages, such as order confirmations, appointment reminders, and…
What MSG91 is
MSG91 is a cloud communication platform for businesses and developers sending transactional messages, such as order confirmations, appointment reminders, and account notifications. Its services cover SMS, WhatsApp, RCS, email, voice, and authentication through RESTful APIs and other tools. The SMS API can retry failed messages over a different telecom route, and MSG91 says its service reaches 210+ countries through local operators and rerouting. SMS tools include personalized and multilingual messages, shortened links, scheduling, delivery tracking, analytics, and reporting. For verification, developers can use APIs to send, resend, and verify OTPs, or an OTP widget that calls those APIs. MSG91 supports two-way SMS and MMS, and lists iOS and Android SDKs alongside Ruby, Python, PHP, and Java SDK languages. Add-ons are available for WHMCS, Magento, and WordPress; email connections can use Gmail or Outlook. The company is based in Indore, India. India-to-India rates are volume-based; personalized pricing can reach ₹0.13 per SMS, with 18% GST applying to displayed rates where noted.
Good
- Retries failed SMS over another telecom route
- SMS service reaches 210+ countries
- Offers OTP APIs and an automatic-calling widget
- Supports two-way SMS and MMS
- Lists iOS and Android SDKs
Watch out
- Paid service
- India-to-India SMS rates vary by volume
- Displayed rates may include 18% GST
Who it suits
MSG91 suits businesses and developers that need APIs for transactional messaging or OTP verification. It may also fit teams using the listed ecommerce and CMS add-ons or email connections.
Verdict
MSG91 brings several communication channels, SMS routing, and OTP tools into one platform. Businesses should account for volume-based SMS pricing and applicable GST when considering the service.
Plans and prices
From MSG91's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 5,000 emails · 50 email validations · DMARC compliance · Handle Bars · 0 INR / month |
| Starter | ₹2,000 a month | 1,00,000 emails · 500 email validations · 0.02 INR per extra email · 0.15 INR per extra validation · 2,000 INR / month |
| Basic | ₹4,600 a month | 2,50,000 emails · 5,000 email validations · 0.015 INR per extra email · 0.12 INR per extra validation · 4,600 INR / month |
| Alpha | ₹7,500 a month | 5,00,000 emails · 8,000 email validations · 0.01 INR per extra email · 0.10 INR per extra validation · 7,500 INR / month |
| SMS — 16,500 India-to-India messages | — | 16,500 SMS · India to India |
| SMS — 30,000 India-to-India messages | — | 30,000 SMS · India to India · +18% GST |
| SMS — 4,50,000 India-to-India messages | — | 4,50,000 SMS · India to India |
| SMS — 5,000 India-to-India messages | — | 5,000 SMS · India to India |
| SMS — 60,000 India-to-India messages | — | 60,000 SMS · India to India |
| SMS — 9,62,500 India-to-India messages | — | 9,62,500 SMS · India to India |
| SMS — 1,17,648 India-to-India messages | — | 1,17,648 SMS · India to India |
The facts
Each one read from MSG91's own pages, with the date it was checked.
What it does
- Account security
- MSG91's privacy policy says sensitive information is encrypted using industry-standard protocols, transmitted via TLS/SSL, and accounts have two-factor authentication.checked 4 Oct 2026
- API security
- An API-security option restricts requests to whitelisted IP addresses and rejects requests from other IPs with error 418.checked 15 Oct 2026
- Developer documentation
- The documentation provides API references with endpoints, parameters, authentication, request examples and responses, plus help-center and technical-support resources.checked 15 Oct 2026
- DLT requirement
- For Indian domestic messaging, DLT platforms automatically append P, S, T or G suffixes to sender IDs according to template category.checked 15 Oct 2026
- Global reach
- MSG91 says its SMS service reaches 210+ countries through localized telecom operators and real-time rerouting.checked 4 Oct 2026
- Google Sheets integration feedback
- A Google Workspace Marketplace reviewer describes the Sheets integration as easy and reliable but complains that sender ID must be entered for every send.checked 15 Oct 2026
- Historical outage
- MSG91 reported major disruptions on 5 and 8 December 2018, including delayed or failed SMS during the second incident.checked 15 Oct 2026
- Hosting
- The SOC 2 description says MSG91 production infrastructure is hosted on AWS regions in Singapore, India and Ireland inside a VPC with firewalls.checked 15 Oct 2026
- Integrations
- MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas.checked 15 Oct 2026
- Limit: credit dispute
- A Trustpilot reviewer alleges promised recharge credits were not fully credited and that suspicious usage drained credits without adequate safeguards.checked 15 Oct 2026
- Limit: dashboard and imports
- Software Advice reviewers report that the dashboard can sometimes fail to load JavaScript and that importing contacts is difficult.checked 15 Oct 2026
- Limit: RCS reach
- G2 reviewers cite limited RCS availability outside India, complex RCS setup and occasional reporting delays.checked 15 Oct 2026
- Limit: staging environment
- A G2 reviewer says MSG91 could not provide a staging environment for user-acceptance testing.checked 15 Oct 2026
- Notable update
- MSG91's July 13, 2026 update described campaign management, pausing campaigns, load balancing and processing up to five million SMS in one request.checked 15 Oct 2026
- OTP pricing
- India-to-India OTP pricing shown ranges from ₹0.25 per OTP at 5,000 messages to ₹0.18 at 8,55,556 messages.checked 15 Oct 2026
- Praise: delivery and support
- Independent reviewers repeatedly praise fast or reliable delivery, easy API integration, responsive support and startup-friendly pricing or credits.checked 15 Oct 2026
- Pricing limits
- The India-to-India SMS pricing page lists volume-based per-message rates and says personalized pricing can go up to ₹0.13 per SMS; its displayed rates are subject to 18% GST where noted.checked 4 Oct 2026
- Privacy processors
- The privacy policy lists AWS, Google Cloud, Microsoft Azure, Meta, Jio Haptik, Stripe, PayPal, Razorpay, Cashfree, Freshworks and analytics providers as processors or infrastructure services.checked 15 Oct 2026
The company
- Company legal name
- Official registration documents identify the enterprise as Walkover Web Solutions Private Limited.checked 15 Oct 2026
- Company size
- LinkedIn lists MSG91 as a privately held telecommunications company with 51–200 employees and headquarters in Indore, Madhya Pradesh.checked 15 Oct 2026
- Founded
- The Udyam certificate records incorporation and business commencement on 18 June 2010.checked 15 Oct 2026
- Headquarters
- The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011.checked 15 Oct 2026
Where it runs
- Developer platforms
- MSG91 lists iOS and Android SDKs and provides RESTful APIs for its communication channels.checked 4 Oct 2026
- Praise: multi-channel platform
- G2 reviewers praise combining SMS, WhatsApp, email and voice with reporting and logs in one platform.checked 15 Oct 2026
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