Gupshup
7.2#1 in phone verification softwareFree planFree planWebAPI
VisitGupshup vs MSG91
What both publish
| Fact | Gupshup | MSG91 |
|---|---|---|
| Company size | LinkedIn lists Gupshup as a privately held company with 1,001–5,000 employees and San Francisco headquarters. | LinkedIn lists MSG91 as a privately held telecommunications company with 51–200 employees and headquarters in Indore, Madhya Pradesh. |
| Developer documentation | The documentation hub includes product guides, API references, changelogs, WhatsApp Self-Serve, Bot Platform, Bot Studio, analytics, SMS, RCS and integration guides. | The documentation provides API references with endpoints, parameters, authentication, request examples and responses, plus help-center and technical-support resources. |
| Founded | Gupshup identifies 2004 as its founding year and says it was born in India. | The Udyam certificate records incorporation and business commencement on 18 June 2010. |
| Headquarters | Cupertino, California, United States | The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011. |
| Integrations | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. |
| Rating on Capterra | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 42 reviews. |
| Rating on G2 | 4.4 out of 5 from 67 reviews | 4.5 out of 5 from 199 reviews. |
| Rating on GetApp | 4.3 out of 5 from 35 reviews | 4.7 out of 5 from 42 reviews. |
Gupshup plans
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
MSG91 plans
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 16,500 India-to-India messages—
- SMS — 30,000 India-to-India messages—
Pick Gupshup if…
Gupshup suits marketing, commerce, growth, and customer support teams that want to automate conversations across multiple channels. It may also suit teams that need agent controls and human handoff for complex cases.
Pick MSG91 if…
MSG91 suits businesses and developers that need APIs for transactional messaging or OTP verification. It may also fit teams using the listed ecommerce and CMS add-ons or email connections.