Badger Maps

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Score7.2

Rank#2 of 39

From$12/mo

Free planYes

Free trialYes

Runs onAndroid, API, iOS, Web

Summary

Badger Maps is a mobile-first field sales platform that brings route planning, sales mapping, CRM connections, and AI automation together for B2B teams. Its route optimization handles up to 120 stops and connects with live traffic and turn-by-turn navigation. On its maps, users can filter and colorize customer records by custom fields and add layers such as postal codes, points of interest, and counties. Native CRM connections include Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo; custom databases can connect through FTP or REST API, with other apps available through Zapier. CRM integration depth varies: Standard covers Accounts or Contacts plus one related Task or Activity, while Advanced supports unlimited objects and relationships. The free Personal option lasts 14 days and includes the Business feature set. Business is listed at $58/user/mo billed annually. The web app needs an internet connection, though a prepared Google Maps offline map can keep a current route navigable.

Who it is for

Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.

What is good

Plans routes with up to 120 stops.
Includes live traffic and turn-by-turn navigation integrations.
Filters and colorizes customer records by custom fields.
Connects to listed CRMs and custom systems.
Offers a 14-day Personal plan with Business features.

What to know first

The web app requires an internet connection for its features.
Offline mobile access is listed as unavailable.
Standard CRM integration is limited to one related Task or Activity.
Business starts at $58/user/mo billed annually.

Verdict

Badger Maps combines route planning and customer mapping with broad CRM connectivity for field-based teams. Check the integration tier and internet requirements against how your team works.

Badger Maps plans and pricing

All plans

Personal Free 14-day free plan Full Business feature set · route optimization up to 120 stops · native iOS and Android apps badgermapping.com · 30 Sept 2026

Badger Scoreboard $12/mo Per user, billed annually; $14/mo billed monthly Minimum 5 licenses · price declines to $8/mo after 40 users · leaderboards and gamification badgermapping.com · 30 Sept 2026

Badger Lead Routing $16/mo Per territory, billed annually; $18/mo billed monthly Minimum 5 licenses · price declines to $10/mo after 40 seats badgermapping.com · 30 Sept 2026

Badger Align $20/mo Per territory, billed annually Minimum 5 territories · price declines to $10/mo after 40 territories badgermapping.com · 30 Sept 2026

Badger Insights $50/mo Per user, billed annually; $60/mo billed monthly Territory insights · heat, bubble, and thematic maps · reports badgermapping.com · 30 Sept 2026

Business $58/mo Per user, billed annually; $69/mo per user billed monthly Single-object, two-way real-time CRM integration · lead generation · team roles and permissions · API access badgermapping.com · 30 Sept 2026

Compared on route planning software

Free plan: Nobadgermapping.com
Paid from: $58/user/mobadgermapping.com
Visit planning: Yesbadgermapping.com
Territory management: Yesbadgermapping.com
Route optimization: Yesbadgermapping.com
Lead capture: Yesbadgermapping.com
Offline mobile access: Nobadgermapping.com
Visit check-in tracking: Yesbadgermapping.com

Facts

Purpose: Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams.badgermapping.com · 30 Sept 2026
Routing: Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations.badgermapping.com · 30 Sept 2026
Mapping: Users can filter and colorize customer records by custom fields and view map layers such as postal codes, points of interest, and counties.badgermapping.com · 30 Sept 2026
CRM integrations: The maker lists native integrations including Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, and Odoo.badgermapping.com · 30 Sept 2026
Custom integrations: Badger says it can connect custom CRMs and databases through FTP and REST API, and connect to other apps through Zapier.badgermapping.com · 30 Sept 2026
CRM limits: Standard integration supports Accounts or Contacts and one related Task or Activity; Advanced integration supports unlimited objects and their relationships.badgermapping.com · 30 Sept 2026
Security: Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months.badgermapping.com · 30 Sept 2026
Compliance: The security page states Badger Maps is compliant with HIPAA, GDPR, and 42 CFR Part 2; its pricing page lists HIPAA compliance and support with Enterprise.badgermapping.com · 30 Sept 2026
Support: The pricing page includes phone and chat support, and the support page provides email, scheduled calls, and a phone number.badgermapping.com · 30 Sept 2026
Notable limit: The web app requires an internet connection for its features, though users can continue navigating a current route if they prepared offline maps in Google Maps.badgermapping.com · 30 Sept 2026
Audience: Badger Maps describes itself as a mobile-first field sales platform and lists sales reps, sales management, sales operations, and field service among its roles.badgermapping.com · 30 Sept 2026
Company history: Badger Maps says founder and CEO Steve Benson founded the company in 2012 after working in field sales at IBM and selling Google Maps API at Google.badgermapping.com · 30 Sept 2026