Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs Maptitude
What both publish
| Fact | Badger Maps | Maptitude |
|---|---|---|
| Audience | Badger Maps describes itself as a mobile-first field sales platform and lists sales reps, sales management, sales operations, and field service among its roles. | Caliper describes Maptitude as designed for business users and lists applications across healthcare, banking, transportation, retail, and other industries. |
| Company history | Badger Maps says founder and CEO Steve Benson founded the company in 2012 after working in field sales at IBM and selling Google Maps API at Google. | LinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts. |
| Documentation | The support center organizes 27 setup articles, 8 integration articles, 130 feature articles, 188 device articles and 21 troubleshooting articles. | The Online Help guide covers mapping spreadsheets, geocoding, territories, drive-time analysis, routing, demographics and sharing workflows. |
| Founded | 2012 | 1983 |
| Headquarters | San Francisco, California, USA | Newton, Massachusetts, USA |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | The desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, and supports more than 70 geospatial formats. |
| Praise: support | Independent reviewers frequently describe support as fast, friendly, knowledgeable and helpful during setup and training. | GetApp reports a 4.9 support rating and recurring comments that Caliper support responds quickly and gives thorough, knowledgeable help. |
| Purpose | Badger Maps combines route planning, sales mapping, CRM integration, and AI automation for B2B field sales teams. | Maptitude maps and analyzes location data for sales territories, routes, site selection, and business planning. |
| Rating on G2 | 4.7 out of 5 from 350 reviews | 4.7 out of 5 from 150 reviews |
| Rating on Gartner Peer Insights | 4.0 out of 5 from 1 review | 4.9 out of 5 from 8 ratings |
| Rating on GetApp | 4.6 out of 5 from 204 reviews | 4.8 out of 5 from 88 reviews |
| Rating on TrustRadius | 9 out of 10 from 3 reviews | 10.0 out of 10 from 6 reviews and ratings |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
Maptitude plans
- Maptitude Desktop No Subscription$1,095, paid once
- Maptitude Desktop Subscription$795 a year
- Maptitude Online$795 a year
- Desktop Subscription$795 a year
- Maptitude Remote Desktop Subscription$1,095 a year
- Enterprise Subscription$1,095 a year
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick Maptitude if…
It suits business users mapping territories, routes, facilities, and other location-based plans. Caliper lists applications across healthcare, banking, transportation, retail, and other industries.