Badger Maps
8.1#2 in sales mapping softwareFrom $12 a monthFree planAndroidiOSWebAPI
VisitBadger Maps vs Gradient Works
Gradient Works
7.5#2 in sales territory management softwareFrom $799 a monthFree planWebAPI
VisitWhat both publish
| Fact | Badger Maps | Gradient Works |
|---|---|---|
| Documentation | The support center organizes 27 setup articles, 8 integration articles, 130 feature articles, 188 device articles and 21 troubleshooting articles. | The documentation site covers Bookbuilder, Routing, Analytics, Account Research, integrations, automation actions and a release changelog. |
| Founded | 2012 | 2020 |
| Headquarters | San Francisco, California, USA | Austin, Texas, United States |
| Integrations | Native connectors include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Pipedrive, monday.com, NetSuite, Insightly, SugarCRM, Veeva and Odoo; Zapier and Excel are also listed. | Listed integrations are Slack, Salesloft, Outreach, Google Calendar and Microsoft 365, with Groove, ZoomInfo and 6sense described as planned. |
| Rating on G2 | 4.7 out of 5 from 350 reviews | 4.9 out of 5 from 11 reviews |
| Routing | Route optimization supports up to 120 stops and includes live traffic and turn-by-turn navigation integrations. | Routing performs lead-to-account matching and assignment inside Salesforce for inbound leads, handoffs, customer-success assignments and escalations. |
| Security | Badger says customer data is hosted on AWS, data in transit uses HTTPS with SSL/TLS, and daily backups are encrypted at rest with AES-256 and retained up to 12 months. | Gradient Works says it completed a SOC 2 Type 2 audit and provides a process to request the report. |
Badger Maps plans
- PersonalFree
- Badger Scoreboard$12 a month
- Badger Lead Routing$16 a month
- Badger Align$20 a month
- Badger Insights$50 a month
- Business$69 a month
Gradient Works plans
- FreeFree
- Growth$799 a month
- EnterprisePriced on request
Pick Badger Maps if…
Badger Maps suits sales representatives, sales managers, sales operations teams, and field service roles that need route planning alongside customer mapping and CRM connections.
Pick Gradient Works if…
It suits B2B commercial sales and RevOps teams, particularly upper mid-market software companies with 200–2,500 employees using Salesforce. Teams relying on HubSpot or CSV can use Account Research and Carve territory planning, but not the full platform.