Instantly
7.8#2 in outreach automationFrom $47 a monthAndroidiOSWebAPI
VisitInstantly vs Woodpecker
Woodpecker
7.2#8 in cold email softwareWebAPIExtension
VisitWhat both publish
| Fact | Instantly | Woodpecker |
|---|---|---|
| Analytics | The platform reports campaign and outreach performance metrics such as opens, replies, and pipeline contribution. | The feature set includes open, click, reply, soft-bounce, hard-bounce and opt-out tracking plus AI interest classification for replies. |
| API | API v2 supports programmatic management of email accounts, campaigns, leads, lists, and sub-workspaces. | The public REST API uses https://api.woodpecker.co/rest, x-api-key authentication and rate limits, and exposes accounts, prospects, campaigns, reports, mailboxes and agency clients. |
| Company size | LinkedIn lists Instantly.ai as a privately held software-development company with 51–200 employees and headquarters in Sheridan, Wyoming. | LinkedIn lists the company size as 51–200 employees. |
| Founded | Trustpilot's company description says Instantly was founded in 2021. | 2015 |
| Headquarters | Sheridan, Wyoming, United States | LinkedIn lists headquarters in Wroclaw, Lower Silesia, Poland, at 29D Krakowska Street. |
| Integrations | The marketplace lists integrations including Slack, HubSpot, Zapier, RB2B, BetterContact, Replit, Gojiberry, and Findymail. | Ready-made or API-key integrations include Zapier, HubSpot, Pipedrive, Google Sheets, Slack, Salesforce and Airtable. |
| Licence | Instantly is proprietary software; its terms reserve all rights in the platform and prohibit copying, reverse engineering, sublicensing, and derivative works. | Woodpecker software is proprietary copyrighted software owned by Woodpecker.co rather than an open-source project. |
| Product | Instantly describes itself as a sales platform combining cold email automation with a built-in B2B lead database. | Woodpecker describes itself as a cold email and LinkedIn outreach tool for businesses doing outbound. |
| Rating on Capterra | 0.0 out of 5 from 0 user reviews. | 4.5 out of 5 from 33 reviews |
| Rating on G2 | 4.8 out of 5 from 4,159 reviews. | 4.5 out of 5 from 105 reviews |
Instantly plans
- Free trialFree
- Growth (Outreach)$47 a month
- Growth$47 a month
- Growth (Credits)$47 a month
- Growth Credits$47 a month
- Starter$94 a month
Woodpecker plans
- New Domains$1
- Email addresses (Maildoso, Mailforge, Infraforge or Azure)$4 a month
- Additional warm-ups$5 a month
- White Label$5 a month
- Additional warm-up$5 a month
- Google or Microsoft email address$6 a month
Pick Instantly if…
Instantly may suit agencies, freelancers, founders, and sales or marketing teams looking to combine email outreach with lead discovery. Its trial limits and paid outreach plan are relevant for teams assessing sending needs.
Pick Woodpecker if…
It suits lead generation, sales and recruitment professionals seeking to build B2B relationships through email and LinkedIn outreach. The trial offers all features but ends after 14 days or 100 cold emails, whichever comes first.