17.7
Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across social media and the wider web.
AndroidiOSWeb
Best Social Monitoring in 2026
Social monitoring tools help you track brand mentions, conversations and trends across social networks and the wider web. This list compares social-network coverage, web monitoring, historical data, alerts, sentiment analysis and competitor tracking. If you use a Xiaomi, Redmi or POCO phone, check for an Android app before choosing. Services may also run through a browser, API, iOS, Windows or self-hosted setup, so…
27.5
KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity.
Free planWebAPI
37.5
AndroidiOSWeb
- 4
Sprout Social
Sprout Social is a paid social media management platform for organizing social accounts and team work.
AndroidiOS7.4From $79 a month - 5
BrandMentions
BrandMentions is a web service for monitoring brand mentions, reputation, news, and links, with sentiment analysis and alerts.
Web7.2From $99 a month - 6
Hootsuite
Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social media activity.
Web7.2From $99 a month - 7
Mentionlytics
Mentionlytics is a social listening and brand-monitoring platform for tracking online conversations about brands, products, and competitors.
WebAPI7.2From $49 a month - 8
Awario
Awario is a web service for monitoring mentions across social networks, websites, news, and other online sources.
Web7.0From $29 a month - 9
Synthesio
Synthesio provides social and search intelligence for turning digital consumer data into business insights.
WebAPI6.9From $0.01 a month - 10
Syften
Syften monitors public conversations for signs of buying interest, including recommendation requests, competitor complaints, switching discussions,…
WebAPI6.7From $29.95 a month - 11
Octolens
Octolens monitors brand and competitor mentions across more than 15 platforms, filters them with AI, and sends results to teams.
WebAPI6.5From $159 a month - 12
Harken
Harken monitors keywords, brands, or products across online sources and brings mentions, sentiment, and themes together in a local dashboard.
Free planWebSelf-hosted6.2Free plan - 13
Sprinklr Social Listening
Sprinklr Social Listening monitors social and digital conversations for brand signals, trends, and potential crises.
WebAPI6.2 - 14
Onclusive Social
Onclusive Social is a web-based social listening platform for marketing, PR, and communications teams.
Web6.1 - 15
6.1From $199 a month - 16
YouScan
Web6.0From $499 a month - 17
Pulsar
Web5.9 - 18
OpenMagpie
OpenMagpie is an open-source social listening tool that identifies online conversations relevant to a user's description, so they can respond while a thread is active.
Free planSelf-hosted5.8Free plan - 19
Keyhole
Keyhole is a paid social listening and analytics product now available within the Muck Rack platform after its acquisition.
WebAPI5.7 - 20
5.5 - 21
Visibrain
Visibrain is a web-based social listening platform for organizations monitoring online conversations and using the resulting data for decisions.
Web5.4 - 22
Meltwater Social Media Monitoring
AndroidiOSWeb5.2 - 234.9
- 244.6
Choosing well
Check Android access
Look for an Android app if you want to monitor from a Xiaomi, Redmi or POCO phone. A web dashboard can be useful on a tablet or computer, while API, iOS, Windows and self-hosted options suit other workflows.
Confirm whether the functions you need work in the Android app or require the web version.
Compare free and paid options
A free plan can help you assess basic monitoring before paying. Freemium services may add paid tiers; Free Social Listening lists paid access from $49 per month.
Paid services such as BrandMentions, Benchmark by Brandwatch and Meltwater Social Media Monitoring list pricing on request. A free trial is available from services such as Keyhole.
Review network and web coverage
Compare the social networks monitored and whether web monitoring is included. Coverage determines which mentions, posts and pages can enter your searches.
Check alerts and historical data
Review the alert channels before choosing a service, especially if you need notifications away from its dashboard. Check how far back historical data can be accessed for your searches.
Sentiment analysis can help separate positive, neutral and negative discussion when that view is provided.
Look for competitor tracking
If you monitor competing brands, confirm that competitor tracking is part of the service. Compare how it fits with network coverage, web monitoring and historical access.
Questions people ask
Do these tools have Android apps?
Android is one of the platforms represented in this category, but support differs by service. Check the product page for an Android app and the features it includes.
Can I start without paying?
A free plan is available from services in this category. Freemium options may also offer paid upgrades, while some services provide a free trial instead.
What does web monitoring cover?
Web monitoring checks sources beyond social networks. Compare whether the service includes it and how its results work with social-network monitoring.
Can I track competitors?
Competitor tracking is a comparison field for this category. Confirm that the service supports the competitors and networks you want to follow.
Why does historical data access matter?
Historical access lets you review older mentions and trends. Check the available look-back period and whether it applies to the networks and web sources you need.