Synthesio
Synthesio provides social and search intelligence for turning digital consumer data into business insights.
What Synthesio is
Synthesio provides social and search intelligence for turning digital consumer data into business insights. Its dashboards capture, explore, analyze, and report on data through customizable visualizations. Sources include social networks, blogs, forums, reviews and ratings, news and media, search platforms, ecommerce sources, client-owned data, and AI models. The platform lists topic modeling, maturity and velocity metrics, image recognition, sentiment and language analysis, and influencer identification. Signals GenAI identifies emerging needs, shifting attitudes, and trends from consumer signals, then can generate ideas for innovation and communication. Synthesio states that its platform includes more than 800 million social sources, including Chinese data. Use cases cover trend and innovation, market and audiences, brand and product, and reputation and communication. API access uses application keys, secrets, and OAuth tokens for most endpoints. The company describes itself as an Ipsos company founded in 2006, with headquarters in New York, Paris, London, Singapore, Brussels, Mexico, and Dubai. Pricing is available on request.
Good
- Covers social and search intelligence
- Includes customizable dashboards
- Offers sentiment and language analysis
- Supports API access
- Includes client-owned data sources
Watch out
- Pricing is available only on request
- API access requires sales-provided credentials
- Platform relies on web and API access
- Data processing is performed for business customers
Who it suits
Synthesio suits brands, agencies, and business teams seeking consumer insights from social, search, review, client-owned, and other listed sources. It also fits teams needing customizable dashboards, sentiment analysis, and API access.
Verdict
Synthesio combines broad consumer-data coverage with dashboards, sentiment analysis, GenAI signals, and API connectivity. Buyers should contact the company for pricing and assess its source range against their insight needs.
Plans and prices
From Synthesio's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Synthesio (Capterra listing) | $0.01 a month | Starting price · free-trial label shown · per user, per month |
| Synthesio (TrustRadius listing) | $1,200 a month | Cloud SaaS · no setup fee · no free trial or free version · monthly |
| Custom Synthesio plan | Priced on request | DIY SaaS, expert-supported access, or on-demand activation · Request a demo |
| DIY Platform Access | Priced on request | SaaS license · real-time social and search data · customizable dashboards · regular reports · 24/7 monitoring and alerts · GenAI access |
| On-Demand Activation | Priced on request | No long-term subscription required · Signals GenAI for 2 months on a topic · expert-led reporting · additional consultancy |
| Platform Access + Service | Priced on request | Full platform access · expert consultation · advanced sourcing and setup · customized reports · bespoke advisory services |
The facts
Each one read from Synthesio's own pages, with the date it was checked.
What it does
- Analytics
- Features include topic modeling, maturity or velocity metrics, image recognition, sentiment and language analysis, and influencer identification.checked 9 Oct 2026
- API access
- API access requires application keys and secrets from a sales contact, and most endpoints require an OAuth access token.checked 9 Oct 2026
- API credentials
- API application keys and secrets are obtained from sales, and most endpoints require OAuth bearer tokens.checked 15 Oct 2026
- API endpoints
- Public docs describe dashboard, topic-tree, mention-search and bulk-coding endpoints, including pagination and JSON filters.checked 15 Oct 2026
- API format
- Requests and responses use JSON with top-level data, errors and meta members; GET resources and POST fallbacks are documented.checked 15 Oct 2026
- API security
- The API supports creating and revoking OAuth2 tokens tied to user permissions and provides a token endpoint with an example 10,800-second expiration.checked 15 Oct 2026
- Audience
- Synthesio describes its platform and services for brands, agencies, and business teams seeking consumer insights.checked 9 Oct 2026
- Coverage
- The site states that its platform includes more than 800 million social sources, including Chinese data.checked 9 Oct 2026
- Dashboards
- Its platform provides scalable dashboards to capture, explore, analyze, and report on data with customizable visualizations.checked 9 Oct 2026
- Data ecosystem
- Synthesio claims more than 800 million social sources, including Chinese data, plus search, review, behavioral and client-owned data such as emails, blogs, forums and surveys.checked 15 Oct 2026
- Data handling
- Synthesio says it processes customer data on behalf of and under the instructions of its business customers as a data processor.checked 9 Oct 2026
- Data sources
- The platform includes social, search, review, visual, behavioral, and client-owned data such as emails, blogs, forums, and survey responses.checked 9 Oct 2026
- Deployment
- A UK government marketplace listing describes Synthesio as a browser service supporting Internet Explorer 11, Edge, Firefox, Chrome and Safari, with no installation application.checked 15 Oct 2026
- Documentation depth
- The help center contains learning paths and articles for dashboards, queries, API exports, Signals, reports, sentiment, topic modelling, classifiers and Profiler.checked 15 Oct 2026
- GenAI
- Signals GenAI identifies emerging needs, shifting attitudes, and trends from consumer signals and can generate ideas for innovation and communication.checked 9 Oct 2026
- Influencer identification
- The platform identifies influential people, publishers and wider audiences in an industry.checked 15 Oct 2026
- Integrations
- Its privacy policy names Google, YouTube, X/Twitter, Meta and Reddit APIs; integrations can require API keys and Synthesio says it does not store third-party passwords.checked 15 Oct 2026
- Limit: complexity
- Repeated complaints say query setup, dashboards and widget-by-widget reporting are complex, tedious and slow to learn.checked 15 Oct 2026
The company
- Company
- Synthesio says it was founded in 2006 and identifies as an Ipsos company.checked 9 Oct 2026
- Company facts
- Synthesio was founded in 2006, had offices in New York, Paris, London, Singapore and Brussels, and employed 130 people at the 2018 acquisition.checked 15 Oct 2026
- Company ownership
- Ipsos announced in 2018 that it acquired Synthesio for more than US$50 million in cash and kept it as a standalone unit and brand.checked 15 Oct 2026
- Current maker profile
- LinkedIn lists Ipsos Synthesio as a privately held Paris-headquartered technology and internet company with 201–500 employees.checked 15 Oct 2026
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- New York, Paris, London, Singapore, Brussels, Mexico, and Dubaichecked 28 Sep 2026
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