
dig
8.0#3 in social media listening softwareFrom $25 a monthFree planWebAPI
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| Fact | dig | Synthesio |
|---|---|---|
| Company facts | LinkedIn lists dig.ai as privately held, founded in 2021, headquartered in New York and employing 51–200 people. | Synthesio was founded in 2006, had offices in New York, Paris, London, Singapore and Brussels, and employed 130 people at the 2018 acquisition. |
| Coverage | The maker says dig analyzes 90%+ of social video across TikTok, YouTube, Instagram, Reddit, X and Facebook. | The site states that its platform includes more than 800 million social sources, including Chinese data. |
| Dashboards | Users can build custom dashboards covering trends, sentiment, creator behavior and topic distribution. | Its platform provides scalable dashboards to capture, explore, analyze, and report on data with customizable visualizations. |
| Rating on Gartner Peer Insights | No rating; 0 reviews | 4.0 out of 5 from 14 ratings. |
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.
Synthesio suits brands, agencies, and business teams seeking consumer insights from social, search, review, client-owned, and other listed sources. It also fits teams needing customizable dashboards, sentiment analysis, and API access.