17.7
Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across social media and the wider web.
AndroidiOSWeb
Best Social Media Monitoring & Listening Software in 2026
Social media monitoring and listening software tracks mentions, conversations and trends across supported networks. Tools in this category can run on the web, through an API, on iOS or Android, in Windows, or as self-hosted software. Compare network coverage, monitored keyword limits, historical data, real-time alerts and sentiment analysis. Check report export formats, included users, pricing, and whether the tool…
27.5
Exolyt is a web-based platform for analyzing TikTok performance, audiences, and trends.
Free planWeb
37.5
KWatch.io monitors social conversations for keyword mentions, sales signals, and competitor activity.
Free planWebAPI
- 4
Sprout Social
Sprout Social is a paid social media management platform for organizing social accounts and team work.
AndroidiOS7.4From $79 a month - 5
BrandMentions
BrandMentions is a web service for monitoring brand mentions, reputation, news, and links, with sentiment analysis and alerts.
Web7.2From $99 a month - 6
Mentionlytics
Mentionlytics is a social listening and brand-monitoring platform for tracking online conversations about brands, products, and competitors.
WebAPI7.2From $49 a month - 7
Awario
Awario is a web service for monitoring mentions across social networks, websites, news, and other online sources.
Web7.0From $29 a month - 8
Meltwater Social Listening
Meltwater Social Listening monitors conversations across social networks, online news, forums, Reddit and other digital sources in a connected workflow.
AndroidiOSWebAPI7.0 - 9
Synthesio
Synthesio provides social and search intelligence for turning digital consumer data into business insights.
WebAPI6.9From $0.01 a month - 10
Social Searcher
Social Searcher is a web-based tool for finding and monitoring publicly available social content.
Free planWeb6.8Free plan - 11
Determ
AndroidiOSWeb6.7From €99 a month - 12
Syften
Syften monitors public conversations for signs of buying interest, including recommendation requests, competitor complaints, switching discussions,…
WebAPI6.7From $29.95 a month - 13
Octolens
Octolens monitors brand and competitor mentions across more than 15 platforms, filters them with AI, and sends results to teams.
WebAPI6.5From $159 a month - 14
Harken
Harken monitors keywords, brands, or products across online sources and brings mentions, sentiment, and themes together in a local dashboard.
Free planWebSelf-hosted6.2Free plan - 15
Onclusive Social
Onclusive Social is a web-based social listening platform for marketing, PR, and communications teams.
Web6.1 - 16
6.1From $199 a month - 17
YouScan
Web6.0From $499 a month - 18
Pulsar
Web5.9 - 19
Quid (formerly NetBase Quid)
Quid is a web-based platform for analyzing social media, news, reviews and other forms of market and company data.
WebAPI5.9 - 20
OpenMagpie
OpenMagpie is an open-source social listening tool that identifies online conversations relevant to a user's description, so they can respond while a thread is active.
Free planSelf-hosted5.8Free plan - 21
Keyhole
Keyhole is a paid social listening and analytics product now available within the Muck Rack platform after its acquisition.
WebAPI5.7 - 22
ListenFirst
Web5.6 - 23
5.5 - 245.0
- 254.9
Choosing well
Check where it runs
Platforms in this category include web, API, iOS, Android, self-hosted and Windows options. Confirm the platform mix for the product you are considering.
If you plan to work from a phone, verify that the service has an Android app rather than assuming a mobile website covers the same tasks.
Compare free access and trials
A free plan is available from products in this category, while other products use paid pricing or pricing on request. Check what the free plan includes before moving data or workflows.
Free trials are also offered by products here. Record the trial length, whether payment details are required and what happens when the trial ends.
Match networks and keywords
Review the networks supported by a tool and the number of monitored keywords it permits. A service that covers your target channels may still have limits that affect your queries.
Check whether keyword rules can separate brands, campaigns or competitors without mixing unrelated mentions.
Decide how fast and how far to look
Historical data shows how far back a tool can search. Real-time alerts are useful when you need prompt notice of new mentions or changes.
Compare both fields together: a service may offer long history without instant alerts, or alerts without the historical range you need.
Review analysis and exports
Sentiment analysis can add a positive, negative or neutral view to monitored conversations. Check how this result is presented before relying on it for reporting.
Compare report export formats and confirm that they fit your existing documents, dashboards or data workflows.
Check user access
The users-included field shows how many accounts a plan is set up to support. Match that allowance to the people who need to read alerts, review mentions or prepare reports.
For technical teams, check whether an API or self-hosted option is available and whether the published documentation explains setup and limits.
Questions people ask
Is there an Android app for social media monitoring software?
Android is one of the platforms represented in this category, but support differs by product. Check the individual listing for an Android app before choosing.
Can I try these tools for free?
Products in this category offer free plans or free trials. Review the listing for the plan type, trial period and any pricing conditions.
What should I compare first?
Start with supported networks and monitored keywords. Then compare historical data, real-time alerts, sentiment analysis, exports, users included and pricing.
Do these tools provide historical social data?
Historical data is a comparison field for this category. Check the product details to see how far back its monitoring reaches.
Can reports be exported?
Report export formats are listed for comparison. Confirm that a product exports in formats your team can use.