Keyhole
Keyhole is a paid social listening and analytics product now available within the Muck Rack platform after its acquisition.
What Keyhole is
Keyhole is a paid social listening and analytics product now available within the Muck Rack platform after its acquisition. It monitors direct and indirect brand mentions, hashtags, influencers, and keywords across X, Facebook, Instagram, YouTube, and TikTok. Analytics cover social metrics, sentiment, trends, influencer impact, and brand perception, with notifications for mentions or trending topics affecting a brand. Historical data access and backfilling support trend analysis, although some historical data is available by request. Reporting includes PDF and Excel exports, automated KPI reports, and shareable reports, while a REST API connects data with internal systems. Keyhole describes use cases for PR and communications agencies, marketers, executives, and journalists; Muck Rack positions the listening offering for PR and communications professionals. Pricing is on request with a 14-day trial and no free plan. Listed plans include Team and Enterprise, while Social Listening pricing is unpublished and requires a Muck Rack demo. Muck Rack states TLS 1.2 minimum, AES-256, SOC 2, and GDPR compliance.
Good
- Monitors five major social networks
- Tracks sentiment and influencer impact
- PDF, Excel, and shareable reports
- REST API integration
- 14-day trial available
Watch out
- No free plan
- Pricing requires a request
- Some historical data requires a request
- Now positioned within Muck Rack
Who it suits
Keyhole suits PR and communications professionals, agencies, marketers, executives, and journalists tracking brand or campaign conversations. Teams needing historical analysis, reports, or API access may also find its listed capabilities relevant.
Verdict
Keyhole covers broad social listening, analytics, alerts, reporting, and API connectivity for communications work. Prospective users should account for request-based pricing and its current Muck Rack positioning.
Plans and prices
From Keyhole's own pricing page, checked 19 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Team | — | 10 profile analytics profiles · 5 social listening topics · 10,000 social listening posts · 3 users · PDF and XLS reports |
| Enterprise | — | 15+ profile analytics profiles · 15+ social listening topics · 20,000 social listening posts · 10+ users · Influencer analysis and campaign metrics · Competitor data and benchmarking |
| Social Listening | Priced on request | Pricing not published; request a Muck Rack demo |
The facts
Each one read from Keyhole's own pages, with the date it was checked.
What it does
- Analytics
- Keyhole tracks social media analytics and sentiment, and can notify customers when their brand is mentioned or affected by a trending topic.checked 9 Oct 2026
- API
- Keyhole lists REST API access for integrating its data with internal systems.checked 9 Oct 2026
- Compliance
- Muck Rack’s site displays SOC 2 certification and says it is GDPR compliant.checked 9 Oct 2026
- Current positioning
- Muck Rack describes Keyhole social listening as designed specifically for PR and communications professionals.checked 9 Oct 2026
- Historical data
- Keyhole describes historical data access and backfilling to analyze trends, while some historical data is offered by request.checked 9 Oct 2026
- Intended users
- Keyhole describes use cases for PR and communications agencies, marketers, executives, and journalists.checked 9 Oct 2026
- Listening coverage
- Keyhole monitors direct and indirect brand mentions, hashtags, influencers, and keywords across X, Facebook, Instagram, YouTube, and TikTok.checked 9 Oct 2026
- Product status
- Keyhole was acquired by Muck Rack, and social listening is now available as part of the Muck Rack platform.checked 9 Oct 2026
- Reporting
- Keyhole’s analytics pages describe PDF and Excel exports, automated KPI reporting, and shareable reports.checked 9 Oct 2026
- Security
- Muck Rack states that its platform encrypts data in transit using TLS 1.2 minimum and at rest using AES-256.checked 9 Oct 2026
- Support
- Keyhole’s feature page says users receive email support and online help-desk access, with phone support within 24 hours for priority issues.checked 9 Oct 2026
- What it does
- Keyhole monitors social media conversations and provides analytics about trends, influencer impact, and brand perception.checked 9 Oct 2026
The company
- Founded
- Keyhole and Muck Rack were both founded in 2009, according to Muck Rack’s acquisition announcement.checked 9 Oct 2026
Money
- Free plan
- Nochecked 19 Sep 2026
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