Brand24

Brand24 is a media monitoring and social listening service for following brand, competitor, and topic conversations across social networks and the wider web. Its tiered plans suit teams that need increasingly broad tracking, faster updates, or deeper AI analysis; solo users with a narrow monitoring need should weigh the entry plan’s tight quotas.

Overview

Brand24 monitors more than 25 million sources, spanning social networks, news sites, blogs, forums, review platforms, and podcasts. Coverage includes Facebook, Instagram, X, LinkedIn, Reddit, YouTube, TikTok, Twitch, Medium, and Quora. That breadth makes it useful for tracking conversations beyond a brand’s own social accounts, though the number of keywords and monthly mentions remains plan-dependent.

Analytics include sentiment, influencer scoring, trends, Presence Score, reach, engagement, and topic analysis. AI tools add Insights, Events Detection, Brand Assistant, Sentiment Analysis, Topic Analysis, and Smart Context Search. Email, Slack, Microsoft Teams, in-app, and mobile push alerts can bring monitoring signals to the channels a team already uses.

Key features

Reporting is unusually flexible in format: users can produce PDF, CSV, PPTX, and Excel reports, as well as QuickShare and white-labelled reports. Daily and weekly reporting options help teams choose between frequent updates and a less demanding cadence.

Slack and Microsoft Teams integrations, API access, and an MCP server extend the service beyond its own interface. The MCP server connects project data to ChatGPT, Claude, Gemini, and other compatible agents through OAuth authentication. Brand24 also has an official ChatGPT app that can query live project data without API keys or setup. API access carries an additional $149 fee, so teams should account for that if programmatic access is essential.

Subscriptions can be cancelled at any time, and the 30-day money-back guarantee applies except to custom plans and negotiated deals. Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews.

Pricing

Brand24 is paid software with no free plan. Its trial lasts 14 days, giving prospective customers a short window to assess a paid service before choosing a tier.

The cheaper tiers trade scale and speed for a lower commitment: Individual is capped at three keywords and one user, while Team raises the quotas and allows unlimited users but still updates only hourly. Pro is the first tier with real-time updates; Business expands the quotas and adds Advanced Reports. The annual billing figures are lower than the corresponding monthly prices, but require annual billing. API access costs an additional $149.

Platforms

Brand24 is offered on Android, iOS, macOS, Windows, and the web, with API access also available. Its installable web app works on Android, iPhone and iPad, Windows, macOS, and ChromeOS. An internet connection is required; offline use is not supported.

Who it's for

Brand24 is aimed at businesses, marketers, agencies, and startups, with customers ranging from startups to Fortune 500 companies. Individual may work for one person tracking a few keywords, but its 2K monthly mention cap and 12-hour refresh make it a poor fit for fast-moving or high-volume coverage. Teams needing shared access can move to Team; organizations that rely on real-time monitoring, larger quotas, or advanced AI features should consider Pro or Business.

Pros and cons

• Pros: Coverage across more than 25 million sources and a broad mix of social and web channels supports monitoring beyond social networks alone.
• Pros: Multiple alert channels and report formats let teams distribute findings in ways suited to their workflows.
• Pros: Real-time updates, unlimited users, and expanded AI tools are available as teams move up the tiers.
• Cons: The entry plan allows just three keywords, one user, and 2K monthly mentions, limiting its usefulness for broader monitoring.
• Cons: Updates are every 12 hours on Individual and hourly on Team; real-time updates start at Pro.
• Cons: There is no free plan, and offline use is unavailable.
• Cons: API access adds $149 to the cost, which matters for teams that need programmatic access.

Alternatives

For a wider shortlist, browse AI Social Listening Tools, Brand Management Software, Social Media Hashtag Tracking Software, or Social Media Listening Software.

• Meltwater Social Listening is worth considering if a human-guided demo is preferable to a self-serve trial; its Starter plan is aimed at small communications and marketing teams, startups, and scale-ups.
• Sprinklr Social Listening is another paid option to compare.
• Quid (formerly NetBase Quid) is a paid, web-based alternative with no free plan.
• Talkwalker may fit teams seeking a Core plan with topic and channel analytics, custom dashboards, reports and alerts, AI summaries and forecasting, and unlimited users; its price is not published.
• Mentionlytics may suit a small brand looking for a lower-priced entry point: its Basic plan is $49 a month billed yearly, with 3 keyword rules and 5k monthly mentions.
• Pulsar is a web-based option with enterprise-configured pricing.
• Awario offers a lower-cost Starter plan at $29 a month billed annually, with 3 topics, unlimited keywords per topic, and 30,000 new mentions per month.
• Synthesio is another web-based alternative.

Verdict

Brand24 is a strong fit for teams that need broad online coverage, configurable alerts and reports, and a clear path from shared monitoring to real-time updates and deeper AI analysis. Choose it when those capabilities justify a paid subscription; look elsewhere if you need a free plan, offline access, or more than three keywords without stepping above Individual.