
Brand24
8.2#1 in social media listening softwareFrom $249 a monthAndroidiOSWebAPI
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| Fact | Brand24 | Keyhole |
|---|---|---|
| Analytics | The platform provides sentiment analysis, influencer scoring, trend charts, Presence Score, reach, engagement, and topic analysis. | Keyhole tracks social media analytics and sentiment, and can notify customers when their brand is mentioned or affected by a trending topic. |
| Founded | 2011 | Keyhole and Muck Rack were both founded in 2009, according to Muck Rack’s acquisition announcement. |
| Free plan | No | No |
| Historical data | 1 | Keyhole describes historical data access and backfilling to analyze trends, while some historical data is offered by request. |
| Support | Enterprise clients receive personalized onboarding, tailored training, regular progress reviews, a dedicated Customer Success Manager, and quarterly business reviews. | Keyhole’s feature page says users receive email support and online help-desk access, with phone support within 24 hours for priority issues. |
| What it does | Brand24 is a media monitoring and social listening tool for tracking brand, competitor, and topic conversations across the web and social media. | Keyhole monitors social media conversations and provides analytics about trends, influencer impact, and brand perception. |
Brand24 may suit businesses, marketers, agencies, and startups that need to monitor brand, competitor, or topic conversations. Its analytics, alert channels, and reporting formats may also suit teams sharing monitoring results.
Keyhole suits PR and communications professionals, agencies, marketers, executives, and journalists tracking brand or campaign conversations. Teams needing historical analysis, reports, or API access may also find its listed capabilities relevant.