
dig
8.0#3 in social media listening softwareFrom $25 a monthFree planWebAPI
Visit
| Fact | dig | Keyhole |
|---|---|---|
| Free plan | Yes | No |
| Intended users | The maker identifies brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams, and public sector teams as users. | Keyhole describes use cases for PR and communications agencies, marketers, executives, and journalists. |
| Security | The Enterprise plan lists SAML SSO, audit logs, a dedicated organization environment and full data isolation, and says customer data is never used for model training. | Muck Rack states that its platform encrypts data in transit using TLS 1.2 minimum and at rest using AES-256. |
dig suits brand and consumer insights teams, strategy leaders, communications and PR teams, agencies, research teams and public sector teams. It is also relevant to organizations that want social research findings available through an API or linked back to source posts.
Keyhole suits PR and communications professionals, agencies, marketers, executives, and journalists tracking brand or campaign conversations. Teams needing historical analysis, reports, or API access may also find its listed capabilities relevant.