Hootsuite
Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social media activity.
What Hootsuite is
Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social media activity. It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, and Bluesky. A social inbox and standard analytics are included, with capabilities such as live engagement data, audience insights, sentiment tracking, and ROI analysis. The platform also monitors conversations across social networks, review sites, and websites. AI tools can generate captions and ideas, suggest posting times, summarize data, and identify trends or sentiment changes. Standard manages up to 10 social accounts; Professional and Advanced allow unlimited accounts. Trial accounts have daily posting limits of 10–20 posts per organization, depending on the plan, and bulk scheduling is unavailable during the trial. Hootsuite was founded in 2008 and is headquartered in Vancouver, British Columbia, Canada.
Good
- Supports 11 named social networks and services
- Social inbox and standard analytics included
- Unlimited social accounts on Professional and Advanced
- AI suggests content and posting times
Watch out
- No free plan
- Trial limits posts to 10–20 per day
- Bulk scheduling unavailable during the trial
Who it suits
Hootsuite suits individuals or teams managing social accounts across its supported networks. Its planning, inbox, publishing, and analytics tools support organizations coordinating social campaigns.
Verdict
Hootsuite combines social publishing, monitoring, inbox, and analytics tools in a web platform. Consider the account limit, per-user pricing, and trial restrictions when choosing a plan.
Plans and prices
From Hootsuite's own pricing page, checked 27 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Standard | $99 a month | Free 14-day trial; no credit card required; cancel anytime · 10 social accounts · 1+ user · billed annually |
| Professional | $199 a month | Free 14-day trial; no credit card required; cancel anytime · Unlimited social accounts · 1+ user · billed annually |
| Advanced | $399 a month | Free 14-day trial; no credit card required; cancel anytime · Unlimited social accounts · 1+ user · billed annually |
| Enterprise | Priced on request | Request a demo; custom solutions have their own pricing structure · Unlimited social accounts · Custom users |
The facts
Each one read from Hootsuite's own pages, with the date it was checked.
What it does
- AI Features
- AI generates captions and ideas, recommends posting times, summarizes data, and detects trends or sentiment shifts.checked 27 Sep 2026
- Analytics Capabilities
- Analytics include live engagement analytics, audience insights, sentiment tracking, and ROI analysis.checked 27 Sep 2026
- Analytics level
- standardchecked 20 Sep 2026
- Content Publishing
- Users can plan, schedule, and publish content across major social networks from one dashboard.checked 27 Sep 2026
- Enterprise Security
- Enterprise includes single sign-on and custom compliance solutions.checked 27 Sep 2026
- Integration Examples
- Integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma.checked 27 Sep 2026
- Nonprofit Discount
- Discounted rates are available for nonprofits on some plans.checked 27 Sep 2026
- Payment Methods
- Accepted methods include Visa, Mastercard, Discover, JCB, PayPal, credit card, check, wire, and ACH for annual Enterprise invoices.checked 27 Sep 2026
- Professional Account Limit
- Manage unlimited social accounts.checked 27 Sep 2026
- Social accounts
- 10checked 20 Sep 2026
- Social inbox
- Yeschecked 20 Sep 2026
- Social Inbox
- A unified inbox brings messages, comments, and customer service questions into one tab.checked 27 Sep 2026
- Standard Account Limit
- Manage up to 10 social media accounts from one calendar.checked 27 Sep 2026
- Supported networks
- Facebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,Blueskychecked 20 Sep 2026
- Supported Reach
- Hootsuite monitors conversations across 30+ social networks, 300+ review sites, and 150+ million websites.checked 27 Sep 2026
Where it runs
- Approval Collaboration
- Teams can coordinate campaigns, approve posts, and collaborate with approval tools.checked 27 Sep 2026
- Approval workflow
- Nochecked 20 Sep 2026
Money
- Billing Options
- Standard, Professional, and Advanced plans support monthly and annual billing.checked 27 Sep 2026
- Free plan
- Nochecked 20 Sep 2026
The company
- Company Fact
- Hootsuite Inc. holds the copyright shown on the page for 2026.checked 27 Sep 2026
- Founded
- 2008checked 28 Sep 2026
- Headquarters
- Vancouver, British Columbia, Canadachecked 28 Sep 2026
- Team Seats
- Plans are sold per user or seat, and organizations can purchase additional seats for team members.checked 27 Sep 2026
- Team users
- 1checked 20 Sep 2026
Alternatives to Hootsuite
- 1
Planable
Free planAndroidiOSWebAPI9.0From $390 a year - 2
Buffer
Free planAndroidiOSWebAPI8.9From $5 a month - 3
Metricool
Free planAndroidiOSWebAPI8.9From $240 a year - 4
Social Champ
Free planAndroidiOSWebExtension8.9From $5 a month - 5
Later
Free planAndroidiOSWeb8.7From $225 a year - 6
Iconosquare
Free planAndroidiOSWebAPI8.7Free plan