Best Customer Advocacy Software in 2026
Updated
In short: Vocal Video is ranked #1 of 17 as of 4 October 2026, ahead of Testimonial Hero and Ambassify. The lowest first paid tier on this page is Vocal Video at $99/mo.
Customer advocacy software helps businesses organize and measure customer participation, from referrals and testimonials to broader advocacy programs. As you compare options, look at the activities each supports alongside CRM integrations, customer segmentation, referral programs, and program analytics. Free plan availability, starting paid price, and supported languages can also shape which tools fit your needs. Vocal Video and Testimonial Hero are among the early entries, with Ambassify and Influitive also included. The ranking covers 17 products, so use the listed capabilities and pricing details to weigh how each approach aligns with the kind of customer advocacy you want to run.
17 customer advocacy software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
#3 Ambassify Also great · 6.1 
- Free plan Web
- Free plan
- Yes
- Paid from
- 99 /mo
- Advocate activities
- Video testimonials; customer stories
- CRM integrations
- Salesforce; HubSpot; Marketo; Klaviyo
RecognisedDocumentedFree planPlatforms$99/mofirst paid tier About Vocal VideoVisit site - Web
- Free plan
- No
- Referral programs
- No
- Advocate activities
- Video testimonials; written customer stories; case studies; quote cards
RecognisedDocumentedFree planPlatforms - WebiOSAndroid
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Referral programs
- Yes
- Advocate activities
- references, reviews, stories, referrals, rewards, testimonials
- Customer segmentation
- Yes
- CRM integrations
- Salesforce, HubSpot
RecognisedDocumentedFree planPlatforms - AndroidiOSWeb
- Free plan
- No
- Referral programs
- Yes
- Advocate activities
- referrals, sharing links and codes, reviews, testimonials
- Customer segmentation
- Yes
- CRM integrations
- Salesforce
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Paid from
- 299 /mo
- Advocate activities
- LinkedIn posts, X posts, YouTube posts
- CRM integrations
- Salesforce, HubSpot
RecognisedDocumentedFree planPlatforms$299/mofirst paid tier About KindlingVisit site - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
RecognisedDocumentedFree planPlatforms - Web
- Free plan
- No
- Referral programs
- Yes
- Advocate activities
- references, referrals, testimonials, reviews, community engagement
- CRM integrations
- Salesforce, HubSpot
RecognisedDocumentedFree planPlatforms - Web
- Referral programs
- Yes
- Advocate activities
- referrals, references, reviews, testimonials
- Customer segmentation
- Yes
RecognisedDocumentedFree planPlatforms - Web
- CRM integrations
- true
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
- WebRecognisedDocumentedFree planPlatforms
- WebRecognisedDocumentedFree planPlatforms
- Web
- Advocate activities
- testimonials, reviews, case studies
RecognisedDocumentedFree planPlatforms - WebRecognisedDocumentedFree planPlatforms
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which customer advocacy software is ranked first on Everything Xiaomi?
Vocal Video is ranked #1 of 17 with a score of 6.8. Testimonial Hero is second and Ambassify third.
How many of these have a free plan?
1 of the 17 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Vocal Video has the lowest first paid tier we found: $99/mo.
How is this list ranked?
Ranked on what each maker publishes: documentation depth, a free tier and the platforms it runs on. Paid placements never change a rank.