Champion
Champion is web software for coordinating referral programs and other advocate activities.
What Champion is
Champion is web software for coordinating referral programs and other advocate activities. Teams can use it for references, referrals, testimonials, reviews, and community engagement. Program analytics are available, and the listed CRM integrations are Salesforce and HubSpot. Champion is a paid product with no free plan, and pricing is available on request. Its listed platform is the web. The company was founded in 2023 and is headquartered in Indianapolis, Indiana, United States. For organizations planning advocacy work, the listed activities cover several ways advocates can participate beyond referrals alone. Analytics provide a way to review program activity, while the CRM integrations connect the program with Salesforce or HubSpot. Buyers will need to contact Champion for pricing and decide whether its available activities and integrations suit their program.
Good
- Supports references, referrals, and testimonials.
- Includes reviews and community engagement activities.
- Program analytics are available.
- Integrates with Salesforce and HubSpot.
Watch out
- No free plan is listed.
- Pricing is available on request.
- Web is the only listed platform.
Who it suits
Champion suits teams looking to coordinate referrals and other advocate activities through web software. It may fit organizations using Salesforce or HubSpot and seeking program analytics.
Verdict
Champion covers multiple advocate activities and lists integrations with two CRM systems. Ask for pricing and confirm that its activity types fit your program.
Plans and prices
From Champion's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom pricing | Priced on request | Contact vendor · no public price listed |
The facts
Each one read from Champion's own pages, with the date it was checked.
What it does
- API documentation
- Proofmap reports that Champion has no publicly documented REST API.checked 15 Oct 2026
- Champion identification
- The platform scores contact activity from CRM, product, support and community data to find disengaged, expansion-ready and advocacy-ready people.checked 15 Oct 2026
- Champion profiles
- Profiles capture customer preferences, expertise topics, ideal use cases and preferred moments for participation.checked 15 Oct 2026
- Funding
- Champion announced an oversubscribed $3.3 million seed round on September 3, 2024, led by Flyover Capital with High Alpha, Bread & Butter Ventures and Stage 2 Capital participating.checked 15 Oct 2026
- G2 integration
- Champion can synchronize G2 reviews and use review intelligence in advocacy workflows.checked 15 Oct 2026
- Gainsight Communities integration
- Gainsight community engagement, badges and participation signals can be used for champion identification and advocacy programs.checked 15 Oct 2026
- Gainsight CS integration
- Gainsight CS health, NPS, CSAT and renewal signals feed Champion identification, while activation and revenue data can flow back.checked 15 Oct 2026
- Job-change tracking
- The product detects promotions and employer changes, maintains reference lists and can flag renewal risk when decision makers leave.checked 15 Oct 2026
- Licence
- Champion terms reserve proprietary rights and grant no open-source licence.checked 15 Oct 2026
- Limit: legal warranty
- The terms provide the service as-is and disclaim warranties covering uninterrupted operation, accuracy, security and availability.checked 15 Oct 2026
- Limit: proof content
- Proofmap says creation of case studies, videos and proof points is not documented as a built-in capability.checked 15 Oct 2026
- Limit: public pricing
- Capterra lists pricing as contact-vendor rather than publishing a starting price.checked 15 Oct 2026
- Limit: review evidence
- Capterra, G2, GetApp and Gartner Peer Insights each show no user reviews, so repeated independent praise or complaints are not available.checked 15 Oct 2026
- MCP access
- Champion describes an MCP connection that starts read-only and follows existing Champion permissions.checked 15 Oct 2026
- Praise: product capabilities
- Proofmap credits Champion for Salesforce deal-context reference ranking, one-click acceptance, automated scheduling, referral-to-pipeline tracking and ARR attribution.checked 15 Oct 2026
- Privacy compliance
- Champion states GDPR and CCPA compliance, with an initial attestation dated March 20, 2024.checked 15 Oct 2026
- Rating on Capterra
- 0.0 out of 5 from 0 reviewschecked 15 Oct 2026
- Rating on G2
- 0.0 out of 5 from 0 reviewschecked 15 Oct 2026
The company
- Company founding
- LinkedIn lists Champion as founded in 2023 and privately held with 11–50 employees.checked 15 Oct 2026
- Company headquarters
- Champion lists 830 Massachusetts Avenue, Indianapolis, Indiana 46204 as its address.checked 15 Oct 2026
- Company legal name
- Crunchbase identifies the company as ChampionHQ, Inc.checked 15 Oct 2026
- Founded
- 2023checked 4 Oct 2026
- Headquarters
- Indianapolis, Indiana, United Stateschecked 4 Oct 2026
- Independent company reporting
- The Indianapolis Business Journal reported that Champion launched from High Alpha in 2023, had nine employees in September 2024 and had raised $5.3 million cumulatively at that time.checked 15 Oct 2026
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