Mention Me

Overview

Mention Me is a customer advocacy and referral marketing platform for ecommerce brands. It is best suited to premium retailers with satisfied customers, high order volumes and a mature marketing stack. Its combination of referral attribution and advocacy analytics is compelling for established teams, but its package-led pricing and limited free-plan data make it a poor fit for brands seeking a lightweight, self-serve start.

Key features

Product Referral tracks who shares products, which products they recommend and whether those shares lead to sales. That product-level attribution can help teams see which recommendations acquire customers, not just generate activity. Name Share offers a separate route for word-of-mouth: a friend can enter the referring customer’s name at checkout. Together, these mechanics cover both trackable sharing and recommendations made in conversation.

Cohort A/B testing and Propensity to Refer machine learning let teams tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, with advocacy insights and optimisation tips. These capabilities can support ongoing programme refinement, but are most useful when a brand has enough order volume and marketing capacity to act on the results.

Referral links, referral codes and fraud controls support programme operations. Rewards can include unique checkout codes, coupon links, referral credit, discounts and competition entries. Integrations include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo; API and webhooks provide routes to other customer platforms. That breadth will suit retailers with an established stack, though brands should weigh integration needs against the Starter plan’s restrictions.

Mention Me says it is ISO 27001 certified and compliant with GDPR and PECR, with data encrypted in transit and at rest. It says its platform runs on AWS in an Ireland multi-zone data centre, with annual third-party security audits and penetration tests every six months. Support depends on package; clients can access an on-demand Client Success Manager for performance analysis and tailored recommendations. A new programme may launch in 30 days or less, depending on requirements and the work involved.

Pricing

Mention Me offers a 60-day trial and a free Starter plan, alongside paid packages with custom pricing. The paid plans have no public amounts, so buyers should request a quote based on their objectives and forecast before comparing total cost.

• Starter: free. It includes unlimited shares and promotions plus aggregated dashboard data. It omits product and referrer details and does not integrate with post-purchase referral programmes, making it a limited way to assess activity rather than a full analytics or integration setup.
• Essential: Custom pricing. This package is described as coming soon and includes unlimited shares and promotions, aggregated dashboard data, and product and referrer details. It still does not integrate with post-purchase referral programmes.
• Essentials: Custom pricing for AI-powered, multi-channel referral experiences and customer acquisition and retention capabilities. It is aimed at brands seeking a broader programme than the free tier.
• Advanced: Custom pricing. It adds first-party referral and advocacy data, marketing-stack integrations and advocacy network insights, making it the more relevant option for teams that need connected data and deeper programme intelligence.
• Ultimate: Custom pricing for multi-geography and multi-brand deployment, advanced advocacy capabilities and flexible support arrangements. Its scope is better aligned with larger or more complex operations than a single-brand starter programme.

Custom platform pricing is tailored to business scale, package, objectives and forecast. No public amount is stated. Support varies by package, so buyers should confirm the service level as well as the feature fit when requesting a quote.

Platforms

Mention Me supports web and API access. API and webhooks can connect customer platforms beyond its named integrations.

Who it's for

Mention Me is a stronger match for premium ecommerce brands with satisfied customers, substantial monthly order volumes and a mature martech stack. Its referral attribution, segmentation tools and revenue reporting are geared toward teams that can operate and optimize a continuing programme. Smaller retailers, low-volume shops or buyers prioritizing transparent pricing and fuller self-service access should look elsewhere.

Pros and cons

• Pro: Product-level referral tracking ties recommendations to sales, giving teams more useful attribution than share counts alone.
• Pro: Name Share captures conversational referrals that may not travel through a conventional referral link.
• Pro: Testing, segmentation and revenue reporting provide several ways to refine a programme and assess its commercial contribution.
• Pro: Named marketing integrations plus API and webhooks can fit into an established customer-data stack.
• Con: Starter provides only aggregated dashboard data and excludes product/referrer details and post-purchase referral integrations, limiting its value for evaluating the full workflow.
• Con: Paid plans use custom pricing, and support varies by package, making it harder to judge cost and service fit before a sales conversation.

Alternatives

UserEvidence is worth considering when a team needs a free evidence platform with a defined allowance: its free plan includes 500 evidence items, 100 MCP searches per month and three team members, alongside CSV import, AI classification and analytics.

Vocal Video is a better fit when the priority is collecting and publishing video testimonials rather than managing ecommerce referrals; its free plan is limited to five published videos and 20 minutes of processing per month.

Ambassify suits organizations looking for employee advocacy across Android, iOS and web, with quote-based tiers organized by employee count.

Duel is another paid, API-and-web platform with a custom enterprise plan and personalized-demo pricing.

Influitive is a paid advocacy option with activation, personalization, loyalty and rewards, templates, and analytics and ROI reporting.

Listen360 may suit businesses that prefer pricing based on location or request volume.

SlapFive is a paid alternative with a free trial and API and web platforms.

HYVE is a paid web-based alternative.

Explore more options in Customer Advocacy Software, Referral Marketing Software and Referral Management Software.

Verdict

Mention Me is a strong choice for established ecommerce brands that want to connect referral activity with customer and revenue outcomes, and can support a sophisticated programme. Its product-level tracking, Name Share and testing tools set it apart as a focused advocacy platform. Choose another option if transparent pricing, a fuller free tier or a simpler low-volume setup matters more than depth and stack integration.