Kindling
Kindling is web software for managing an advocate program, with tools for LinkedIn, X, and YouTube posts.
What Kindling is
Kindling is web software for managing an advocate program, with tools for LinkedIn, X, and YouTube posts. It includes program analytics and integrations with Salesforce and HubSpot. The Self serve plan costs $299 a month and allows unlimited advocate enrollment; it also adds 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. Managed service is $10,000 a month with a six-month minimum, while Enterprise is $30,000 a month with a twelve-month minimum. There is no free plan. For teams choosing a plan, the relevant distinctions are the added charges on Self serve and the longer minimum terms on the higher-priced options.
Good
- Supports LinkedIn, X, and YouTube posts
- Includes program analytics
- Integrates with Salesforce and HubSpot
- Self serve allows unlimited advocate enrollment
Watch out
- No free plan
- Self serve adds payout and advocate charges
- Managed service has a six-month minimum
- Enterprise has a twelve-month minimum
Who it suits
Kindling suits organizations that want to run an advocate program involving LinkedIn, X, or YouTube posts. Its analytics and Salesforce and HubSpot integrations may fit teams using those tools.
Verdict
Kindling combines advocate activities, analytics, and CRM integrations in a web-based product. Compare the Self serve add-on charges with the stated managed and enterprise commitments before choosing a plan.
Plans and prices
From Kindling's own pricing page, checked 24 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Self serve | $299 a month | Unlimited advocate enrollment · Plus 15% on creator payouts and $1.49 per accepted advocate per month while enrolled. |
| Managed service | $10,000 a month | 6-month minimum · Six-month minimum. |
| Enterprise | $30,000 a month | 12-month minimum · Twelve-month minimum. |
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