Thematic
Thematic is a customer-feedback analysis platform for enterprise CX teams.
What Thematic is
Thematic is a customer-feedback analysis platform for enterprise CX teams. It brings surveys, tickets, calls, reviews, social feedback, and other listed feedback sources into a traceable view of customer intelligence. The platform turns comments and chats into themes, sentiment, and synthetic scores, with a Theme Editor for validating and refining its analysis. Its Scoring Agent predicts NPS, churn propensity, and effort scores from unstructured feedback, while Thematic Answers supports natural-language questions. Workflows can route insights to teams and tools. Integration choices include one-click connections, API, sFTP, file uploads, and custom integrations, with listed connections such as Qualtrics, Intercom, Zendesk, Slack, BigQuery, and Snowflake. Thematic says it works best with at least 2,000 rows of verbatims. The Foundation plan costs $25,000 per year and includes up to 25,000 comments, up to three datasets, full platform access, 24/7 support, and an assigned Customer Success Manager. There is no free plan. The company says data is encrypted at rest and in transit and can be hosted in a preferred US, EU, or Australia region.
Good
- Analyzes themes and sentiment across feedback
- Predicts NPS, churn propensity, and effort
- Includes natural-language answers and routing workflows
- Offers API, sFTP, uploads, and integrations
- Supports regional hosting and role-based permissions
Watch out
- No free plan
- Foundation costs $25,000 per year
- Works best with at least 2,000 rows of verbatims
Who it suits
Thematic suits enterprise CX teams consolidating feedback from multiple channels and routing insights to teams. Its stated data fit is at least 2,000 rows of verbatims.
Verdict
Thematic combines feedback analysis, scoring, and insight workflows for enterprise CX teams. Its Foundation plan has a substantial listed annual price, and the product is described as working best with a sizable volume of verbatims.
Plans and prices
From Thematic's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Foundation | $25,000 a year | Up to 25,000 comments · Up to 3 datasets · Full platform access · 24/7 support · Assigned Customer Success Manager · $25,000 per year |
| Enterprise | Priced on request | Custom comment volume · Custom datasets · Comment volume discounts · Tailored onboarding · Country specific rates · Complete security support · Partnership level of support · Let us prepare a customized proposal for you. |
The facts
Each one read from Thematic's own pages, with the date it was checked.
What it does
- Answers and workflows
- The platform includes natural-language Thematic Answers and workflows for routing insights to teams and tools.checked 3 Oct 2026
- Data fit
- Thematic says it works best with at least 2,000 rows of verbatims.checked 3 Oct 2026
- Data handling
- Thematic says customer data is not used to train models for other clients, and offers PII redaction during data ingestion.checked 3 Oct 2026
- Hosting and access
- Thematic says it hosts data in a preferred US, EU, or Australia region and offers role-based permissions and SAML 2.0 single sign-on.checked 3 Oct 2026
- Impact scoring
- The Scoring Agent generates predicted NPS, churn propensity, and effort scores from unstructured feedback without waiting for survey data.checked 3 Oct 2026
- Integration fees
- The pricing page says one-click integrations and CSV uploads have no additional cost, and data can also be pushed through the API.checked 3 Oct 2026
- Integrations
- Integration options include one-click integrations, API access, sFTP, file uploads, and custom integrations; listed connections include Qualtrics, Intercom, Zendesk, Slack, BigQuery, and Snowflake.checked 3 Oct 2026
- Purpose
- Thematic unifies surveys, tickets, calls, reviews, and social feedback into a traceable source of customer intelligence for enterprise CX teams.checked 3 Oct 2026
- Security
- Thematic states that it is SOC 2 Type II certified and complies with GDPR and CCPA, and that customer data is encrypted at rest and in transit.checked 3 Oct 2026
- Support
- The Foundation plan includes an assigned Customer Success Manager and 24/7 support, while the pricing FAQ describes a Customer Success team.checked 3 Oct 2026
- Theme analysis
- The platform automatically turns comments and chats into themes, sentiment, and synthetic scores, and lets users validate and refine the analysis in a Theme Editor.checked 3 Oct 2026
The company
- Company history
- Thematic says it officially launched in 2017 after its founders developed a solution for analyzing survey responses and connecting themes to metrics.checked 3 Oct 2026
- Founded
- 2017checked 28 Sep 2026
