Sendlane
Sendlane is a retention marketing platform for direct-to-consumer merchants and eCommerce brands, covering email, SMS, reviews, and forms.
What Sendlane is
Sendlane is a retention marketing platform for direct-to-consumer merchants and eCommerce brands, covering email, SMS, reviews, and forms. Email tools include campaigns, newsletters, drag-and-drop and HTML builders, templates, and multivariate testing. Automation can react to behavior, triggers, and events, with pre-built funnels. Segmentation and analytics include multivariable audiences, real-time data, ROI and conversion tracking, and machine-learning open predictability. Sendlane lists deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus connections to more than 2,000 apps through Zapier. Plans provide Open API access, while documentation covers JavaScript tracking and server-side APIs for custom eCommerce integrations. The 60-day trial is limited to 100 contacts and 500 email sends; SMS is available only with paid accounts. Plans are based on send volume and include unlimited contacts. Support is offered 24/7/365, with live chat, email, and knowledge-base access. Sending requires verified subdomains and SPF, DKIM, and DMARC authentication.
Good
- Behavior-, trigger-, and event-based automation
- Multivariable segmentation and conversion tracking
- More than 2,000 Zapier app connections
- Open API and server-side integration options
- 24/7/365 support is listed
Watch out
- No free plan is available
- 60-day trial limits contacts and email sends
- SMS requires a paid account
- Email plan lists 50 emails per month
Who it suits
It suits direct-to-consumer merchants and eCommerce brands needing email automation, segmentation, testing, and integrations. SMS activation is limited to businesses with registered addresses in the United States.
Verdict
Sendlane combines email automation, analytics, testing, and broad integrations with SMS and other retention tools. Review the trial limits, monthly email allowance, and paid SMS requirements against your sending volume.
Plans and prices
From Sendlane's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| 60-Day Free Trial | Free | 100 contacts · 500 email sends · SMS excluded |
| Email plan | $100 a month | 50 emails per month · Unlimited profiles · SMS available starting at $0.009 per credit inclusive of carrier fees · Paid monthly |
The facts
Each one read from Sendlane's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 23 Sep 2026
- Analytics
- Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features.checked 21 Oct 2026
- API
- Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data.checked 21 Oct 2026
- API documentation
- The custom integration guide links to complete v2 API documentation and provides event references and integration guidance.checked 21 Oct 2026
- API events
- The API guide lists events including product views, cart additions, checkout starts, placed orders, ordered products, and fulfilled orders.checked 21 Oct 2026
- Audience
- The company describes its product as purpose-built for direct-to-consumer merchants and eCommerce brands.checked 9 Oct 2026
- Audience segmentation
- Yeschecked 23 Sep 2026
- Automation
- The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation.checked 21 Oct 2026
- Contacts
- Sendlane says its plans are based on send volume and have unlimited contacts.checked 9 Oct 2026
- Documentation
- The help center organizes articles on campaigns, automations, SMS, audience management, forms, integrations, reporting, reviews, and release notes.checked 21 Oct 2026
- Email automation
- Yeschecked 23 Sep 2026
- Email builders
- The product includes drag-and-drop visual and real-time HTML email builders, according to its pricing page.checked 21 Oct 2026
- Email campaigns
- The pricing page lists campaigns and newsletters among the features included in its plans.checked 21 Oct 2026
- Email marketing
- Plans include campaigns and newsletters, visual drag-and-drop and HTML email builders, templates, and multivariate testing.checked 9 Oct 2026
- Forms
- The pricing page lists intelligent pop-ups and forms for collecting audience information.checked 21 Oct 2026
- G2 rating
- Sendlane has a 4.6 out of 5 rating from 78 reviews on G2.checked 21 Oct 2026
The company
- Company founded
- LinkedIn lists Sendlane as founded in 2013.checked 21 Oct 2026
- Company headquarters
- LinkedIn lists Sendlane's headquarters as San Diego, California.checked 21 Oct 2026
- Company history
- Sendlane's company story says the founders began building the product in 2013 and officially went all in on it in 2017.checked 9 Oct 2026
- Company legal name
- Crunchbase lists the legal name as SENDLANE, INC.checked 21 Oct 2026
- Company size
- LinkedIn lists a company size of 51–200 employees.checked 21 Oct 2026
- Company status
- Crunchbase lists Sendlane as acquired by Privy and identifies the company as active.checked 21 Oct 2026
- Headquarters
- San Diego, California, United Stateschecked 28 Sep 2026
Money
- Free plan
- Nochecked 23 Sep 2026
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