Sendlane
7.6#32 in email marketing toolsFrom $100 a monthWebAPI
VisitSendlane vs SendPulse
What both publish
| Fact | Sendlane | SendPulse |
|---|---|---|
| A/B testing | Yes | Yes |
| API | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Audience segmentation | Yes | Yes |
| Automation | The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Company founded | LinkedIn lists Sendlane as founded in 2013. | SendPulse was founded in 2015. |
| Company legal name | Crunchbase lists the legal name as SENDLANE, INC. | Crunchbase identifies the company as SendPulse Inc. |
| Email automation | Yes | Yes |
| Email campaigns | The pricing page lists campaigns and newsletters among the features included in its plans. | The email service provides drag-and-drop editing, subscription forms, templates, personalization, segmentation, A/B testing and campaign statistics. |
| Free plan | No | Yes |
| Integrations | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| SDKs | The opened API documentation describes JavaScript tracking and server-side APIs; it does not identify a software development kit. | Official documentation links PHP, Python, Ruby, Java, Node.js and C# wrappers, while Go is identified as third-party. |
Sendlane plans
- 60-Day Free TrialFree
- Email plan$100 a month
SendPulse plans
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
Pick Sendlane if…
It suits direct-to-consumer merchants and eCommerce brands needing email automation, segmentation, testing, and integrations. SMS activation is limited to businesses with registered addresses in the United States.
Pick SendPulse if…
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.