Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Sendlane
What both publish
| Fact | Mailchimp | Sendlane |
|---|---|---|
| A/B testing | A/B testing is offered for testing and optimizing email campaigns. | Yes |
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. |
| API | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. | Sendlane provides JavaScript tracking and server-side APIs for custom ecommerce integrations and customer behavior and transaction data. |
| API documentation | Developer documentation includes API references, guides, integration guidance, webhooks and release notes. | The custom integration guide links to complete v2 API documentation and provides event references and integration guidance. |
| Audience segmentation | Yes | Yes |
| Automation | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. | The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | Sendlane's company story says the founders began building the product in 2013 and officially went all in on it in 2017. |
| Company size | LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees. | LinkedIn lists a company size of 51–200 employees. |
| Email automation | Yes | Yes |
| Email marketing | The product sends personalized email campaigns and provides campaign creation tools. | Plans include campaigns and newsletters, visual drag-and-drop and HTML email builders, templates, and multivariate testing. |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | San Diego, California, United States |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Sendlane plans
- 60-Day Free TrialFree
- Email plan$100 a month
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Sendlane if…
It suits direct-to-consumer merchants and eCommerce brands needing email automation, segmentation, testing, and integrations. SMS activation is limited to businesses with registered addresses in the United States.