Sendlane
7.6#32 in email marketing toolsFrom $100 a monthWebAPI
VisitSendlane vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Sendlane | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Analytics | Sendlane lists real-time data and analytics, ROI and conversion tracking, and machine-learning open predictability among its features. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | The pricing page lists pre-built funnels and behavior-, trigger-, and event-based marketing automation. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company founded | LinkedIn lists Sendlane as founded in 2013. | Crunchbase states that Zoho was founded in 1996 by Sridhar Vembu. |
| Company legal name | Crunchbase lists the legal name as SENDLANE, INC. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Documentation | The help center organizes articles on campaigns, automations, SMS, audience management, forms, integrations, reporting, reviews, and release notes. | Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | The pricing page advertises deep-data integrations for Shopify, WooCommerce, ClickBank, Miva, Smile.io, and OneClick, plus 2,000-plus apps through Zapier. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
Sendlane plans
- 60-Day Free TrialFree
- Email plan$100 a month
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Sendlane if…
It suits direct-to-consumer merchants and eCommerce brands needing email automation, segmentation, testing, and integrations. SMS activation is limited to businesses with registered addresses in the United States.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.