Sarufi
Sarufi is a platform for building, testing, and deploying AI-powered conversational agents to automate business processes.
What Sarufi is
Sarufi is a platform for building, testing, and deploying AI-powered conversational agents to automate business processes. A single agent can be used on WhatsApp, SMS, USSD, and an embeddable web widget. Teams can visually map customer journeys, add AI responses, connect a knowledge base, and set up payment steps or API calls without code for core journeys. Flow actions include interactive messages with buttons, lists, or media, conditions, LLM agents with tools and context, and API calls. Listed connections include WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. Sarufi says it runs on Meta’s official WhatsApp Business Platform and supports interactive messages, UI Flows, and approved templates. Developer options include REST APIs, webhooks, per-chatbot MCP servers, and plain-JSON flows editable in a built-in IDE and kept in git. Conversations can be handed to a person with their history and context. The product page says it natively supports more than 10 African languages. Sarufi lists a free plan; the Developer plan shows an allowance of 1,000 messages per month, with no price listed.
Good
- One agent can serve four messaging channels
- Core journey building can be done without code
- Supports human handoff with conversation context
- Flows can be edited as plain JSON
Watch out
- Developer plan lists 1,000 messages per month
- Privacy policy cannot guarantee complete security of stored or transmitted information
Who it suits
Sarufi suits teams building conversational agents for channels such as WhatsApp, SMS, and USSD. It is aimed at businesses and teams working with African languages and mobile-focused customer interactions.
Verdict
Sarufi combines visual journey building with developer tools and multiple messaging channels. Teams should consider the listed message allowance and review the privacy policy’s stated security limitation.
Plans and prices
From Sarufi's own pricing page, checked 21 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Developer | Free | 1,000 messages/month · free |
The facts
Each one read from Sarufi's own pages, with the date it was checked.
What it does
- AI responses
- LLM response actions provide context-aware replies with configurable fallback behavior and prompt customization.checked 21 Oct 2026
- Analytics
- An analytics dashboard tracks conversation volume, active users, message counts and engagement trends with date filtering.checked 21 Oct 2026
- API authentication
- API requests use a workspace Bearer token supplied in the Authorization header.checked 21 Oct 2026
- Builder
- Users can visually design customer journeys, add AI responses, connect a knowledge base, and configure payment steps or API calls without code for core journeys.checked 2 Oct 2026
- Channels
- One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget.checked 21 Oct 2026
- Data collected
- The privacy policy lists names, phone numbers, email addresses, passwords, billing addresses and payment-card data among information it may collect.checked 21 Oct 2026
- Developer tools
- The platform provides REST APIs, webhooks, per-chatbot MCP servers, and flows in plain JSON that can be edited in its built-in IDE and kept in git.checked 2 Oct 2026
- Documentation depth
- Official docs include user guides for getting started, workspaces, chatbots, flows, knowledge bases, integrations, team settings and billing.checked 21 Oct 2026
- Flow portability
- Flows are plain JSON that can be edited in the built-in IDE and versioned in git.checked 21 Oct 2026
- Funding
- Dealroom lists a June 2023 angel round of $36,000 for Neurotech Africa.checked 21 Oct 2026
- Human handoff
- Live agents can take over conversations while retaining the conversation history and context.checked 21 Oct 2026
- Integrations
- Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks.checked 2 Oct 2026
- Intended users
- Neurotech describes Sarufi as conversational AI infrastructure for African businesses and teams working with channels such as mobile money, WhatsApp, voice calls, and high-volume support.checked 2 Oct 2026
- Intent recognition
- Sarufi supports custom intents, example phrases and configurable NLU matching for African languages.checked 21 Oct 2026
- JSON IDE
- A Monaco-based IDE lets users edit flow JSON with syntax highlighting, formatting and backend validation markers.checked 21 Oct 2026
- Knowledge bases
- Users can upload PDFs, documents and URLs for retrieval-augmented, source-grounded chatbot answers.checked 21 Oct 2026
- Languages
- The product page says Sarufi natively supports more than 10 African languages.checked 2 Oct 2026
- Language support
- The product page says more than 10 African languages are supported natively, including Swahili, Amharic and Hausa.checked 21 Oct 2026
- Limit: pricing transparency
- Independent directory research reports that the Developer plan's paid price is not published and its stated allowance is 1,000 messages per month.checked 21 Oct 2026
The company
- Company founding
- LinkedIn lists Neurotech Africa as founded in 2021, with headquarters in Dar es Salaam and 2–10 employees.checked 21 Oct 2026
- Company headquarters
- Sarufi lists its office at SkyCity Mall, 9th Floor, Dar es Salaam, Tanzania.checked 21 Oct 2026
- Company legal name
- The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa.checked 21 Oct 2026
- Headquarters
- Dar es Salaam, Tanzaniachecked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
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