Boei
7.6#2 in sms chatbot softwareFrom $228 a yearAndroidiOSWebAPI
VisitBoei vs Sarufi
What both publish
| Fact | Boei | Sarufi |
|---|---|---|
| Channels | Website chat, WhatsApp, email, SMS, Telegram and other channels share one conversation history and inbox. | One agent can be deployed across WhatsApp, SMS, USSD and an embeddable web widget. |
| Company legal name | The service is operated by Ruby Foundry B.V., trading as Boei. | The privacy policy identifies the operator as Neurotech Company Limited, doing business as Neurotech Africa. |
| Headquarters | Utrecht, Netherlands | Dar es Salaam, Tanzania |
| Integrations | Official integrations include HubSpot, Mailchimp, Google Analytics, Facebook Pixel, Missive, Zapier, Make, n8n and webhooks. | Sarufi lists WhatsApp Business API and Meta Cloud API, Africa’s Talking and Beem for two-way SMS, USSD providers, REST APIs, and webhooks. |
| Languages | The chatbot is advertised as supporting more than 95 languages. | The product page says Sarufi natively supports more than 10 African languages. |
| Privacy | The company says conversations are not used to train AI models and offers cookieless operation, configurable retention and GDPR erasure tools. | Sarufi’s privacy policy says it uses technical and organisational security measures and cautions that it cannot guarantee complete security of internet transmissions or stored information. |
| Product | Boei is an AI customer conversation platform with chatbot, live chat, shared inbox, CRM and 50+ contact channels. | Sarufi helps teams build, test, and deploy AI-powered conversational agents to automate business processes. |
Boei plans
- Starter$25 a month
- Growth$69 a month
- Business$179 a month
- Starter annual$228 a year
- Scale$309 a month
- Growth annual$588 a year
Sarufi plans
- DeveloperFree
Pick Boei if…
Boei suits small and mid-sized businesses, agencies, e-commerce teams and service teams that want customer conversations and workflow actions in one platform. It offers controls for teams that need to approve sensitive actions or take over conversations.
Pick Sarufi if…
Sarufi suits teams building conversational agents for channels such as WhatsApp, SMS, and USSD. It is aimed at businesses and teams working with African languages and mobile-focused customer interactions.