Boei
Boei is an AI customer conversation platform that combines chatbot, live chat, a shared inbox, CRM and more than 50 contact channels.
What Boei is
Boei is an AI customer conversation platform that combines chatbot, live chat, a shared inbox, CRM and more than 50 contact channels. It can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups. Teams can train it on websites, uploaded documents, knowledge bases, product and pricing data, support ticket history, instructions and Q&A. The maker says it speaks more than 95 languages; one agent can serve website chat, WhatsApp and email while keeping conversation history shared. Teams can set automatic actions, require approval for sensitive steps, or take over conversations with context and an audit trail. Listed integrations include CRM, support, marketing and calendar tools, webhooks, and website platforms such as WordPress, Shopify, Squarespace, Wix, Webflow and PrestaShop. API access and webhooks are included in Growth, Business and Scale. Boei says customer data is hosted in the EU/EEA, with servers and backups in Germany.
Good
- More than 50 contact channels
- Supports 95+ languages
- Shared history across website chat, WhatsApp and email
- Seven-day full-feature trial without a credit card
Watch out
- No free plan
- Trial accounts become read-only unless upgraded
- API access is limited to Growth, Business and Scale
Who it suits
Boei suits small and mid-sized businesses, agencies, e-commerce teams and service teams that want customer conversations and workflow actions in one platform. It offers controls for teams that need to approve sensitive actions or take over conversations.
Verdict
Boei combines customer messaging with CRM and workflow actions across several channels. The trial offers a way to assess it, but continued access requires a paid plan starting at $19/mo billed annually.
Plans and prices
From Boei's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $25 a month | 1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 products · 1 external inbox · 1 live-chat agent · billed monthly |
| Growth | $69 a month | 3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 products · 10 AI actions/bot · 10 workflows/bot · 3 live-chat agents · API · webhooks · billed monthly |
| Business | $179 a month | 10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · unlimited products · 15 AI actions/bot · 15 workflows/bot · 5 live-chat agents · custom domain · white-label · billed monthly |
| Starter annual | $228 a year | 1 domain · 1 chatbot · 2,000 AI credits/mo · 1,000 training pages · 50 products · 1 external inbox · 1 live-chat agent · billed at $228/yr |
| Scale | $309 a month | 25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot · 20 workflows/bot · 7 live-chat agents · custom DPA · 99.5% uptime SLA · priority support · billed monthly |
| Growth annual | $588 a year | 3 domains · 3 chatbots · 7,000 AI credits/mo · 3,500 training pages · 500 products · 10 AI actions/bot · 10 workflows/bot · 3 live-chat agents · API · webhooks · billed at $588/yr |
| Business annual | $1,548 a year | 10 domains · 10 chatbots · 20,000 AI credits/mo · 10,000 training pages · unlimited products · 15 AI actions/bot · 15 workflows/bot · 5 live-chat agents · custom domain · white-label · billed at $1,548/yr |
| Scale annual | $2,748 a year | 25 domains · 25,000 AI credits/mo · 15,000 training pages · 20 AI actions/bot · 20 workflows/bot · 7 live-chat agents · custom DPA · 99.5% uptime SLA · priority support · billed at $2,748/yr |
The facts
Each one read from Boei's own pages, with the date it was checked.
What it does
- AI actions
- During conversations it can qualify leads, calculate prices, prepare quotes, book appointments, update CRMs and trigger workflows.checked 15 Oct 2026
- AI and workflows
- Boei can answer questions, qualify leads, prepare quotes, book appointments, update CRMs, trigger workflows and send follow-ups.checked 8 Oct 2026
- AI training
- The system can learn from websites, PDFs, documents, FAQs, product catalogs, support history and custom instructions.checked 15 Oct 2026
- API
- The REST API uses OpenAPI 3.0, Bearer API keys, JSON responses and a stated limit of 60 requests per minute per key.checked 15 Oct 2026
- API availability
- API access is included in Growth, Business and Scale plans, and webhooks are included in those plans.checked 8 Oct 2026
- API scope
- API endpoints cover chatbots, conversations, training content, FAQs, contacts, deals, pipeline stages and inbox threads.checked 15 Oct 2026
- Channels
- Website chat, WhatsApp, email, SMS, Telegram and other channels share one conversation history and inbox.checked 15 Oct 2026
- Compliance
- Boei publishes a Data Processing Agreement and says paid plans include it, with a public subprocessor list.checked 15 Oct 2026
- CRM
- Each conversation can create or update contact records with tags, custom fields, history and next actions.checked 15 Oct 2026
- Custom integration
- SDK prefills can pass name, email, phone, company, ID, tags and notes into the chatbot.checked 15 Oct 2026
- Documentation
- Public resources include interactive API documentation, OpenAPI JSON/YAML, authentication guidance, webhooks documentation and installation guides.checked 15 Oct 2026
- Encryption
- Boei states that data uses TLS in transit and AES encryption at rest, with no non-TLS connection option.checked 15 Oct 2026
- Human controls
- Teams can configure automatic actions, require approval for sensitive steps and take over conversations with context and an audit trail.checked 8 Oct 2026
- Installation
- Setup guides cover WordPress, Shopify, Wix, Webflow, Squarespace, Joomla, PrestaShop and hundreds of other platforms that accept a code snippet.checked 15 Oct 2026
- Integrations
- Official integrations include HubSpot, Mailchimp, Google Analytics, Facebook Pixel, Missive, Zapier, Make, n8n and webhooks.checked 15 Oct 2026
- Intended customers
- The company describes its customer profile as small and mid-sized businesses, agencies, e-commerce and service teams.checked 8 Oct 2026
- Languages
- The chatbot is advertised as supporting more than 95 languages.checked 15 Oct 2026
- Licence
- The WordPress connector is explicitly described as open-source software, while the hosted Boei service is proprietary SaaS.checked 15 Oct 2026
- Limit: analytics depth
- A G2 reviewer said the chatbot analytics could be more extensive and useful.checked 15 Oct 2026
The company
- Company legal name
- The service is operated by Ruby Foundry B.V., trading as Boei.checked 15 Oct 2026
- Company location
- The company lists Utrecht, the Netherlands as its headquarters and operating base.checked 15 Oct 2026
- Company size
- LinkedIn lists Boei as a one-employee software-development company.checked 15 Oct 2026
- Founded
- Boei says it began in 2020.checked 15 Oct 2026
- Headquarters
- Utrecht, Netherlandschecked 28 Sep 2026
Alternatives to Boei
- 1
Crisp
Free planAndroidiOSWebAPI8.1From $45 a month - 2
Bryka
Free planWebAPI7.3From $384 a year - 3
eesel AI for SMS
Free planWebAPIExtension7.3From $299 a month - 4
Evoriqa SMS AI Chatbot
Free planWebAPI7.3From $29 a month - 5
Gupshup
Free planWebAPI7.2Free plan - 6
Sinch Engage
AndroidiOSWebAPI7.2From $99 a month