Privy
Privy is an email and SMS marketing platform for ecommerce brands that want to capture leads, send campaigns, and encourage repeat sales.
What Privy is
Privy is an email and SMS marketing platform for ecommerce brands that want to capture leads, send campaigns, and encourage repeat sales. Email tools include customizable templates, a drag-and-drop editor, Shopify product and coupon integrations, and automated flows. Privy Flows can address abandoned carts, convert new visitors, follow up after purchases, and run customer winback series. SMS supports merge-tag personalization, Shopify coupon integration, two-way conversations, and quiet-hours protection. For lead capture, teams can use popups, Spin-to-Win, free-shipping bars, cross-sells, landing pages, embedded forms, and exit-intent displays. Segments can be based on shopping behavior, email or website engagement, and built-in or custom properties. Shopify sync covers customers, products, collections, cart values, orders, consent state, and coupon codes. Other listed integrations include BigCommerce, Wix, WordPress.org, Squarespace, Klaviyo, Mailchimp, Zapier, and Google Analytics. The Email plan costs $30 a month, and a 15-day trial is available; there is no free plan.
Good
- Email plan includes unlimited emails.
- Flows cover abandoned carts and purchase follow-ups.
- SMS supports two-way conversations and quiet-hours protection.
- Shopify sync includes orders and consent state.
- Live chat and email support are offered.
Watch out
- No free plan is listed.
- Email plan costs $30 a month.
- Messages require recipients to have explicitly opted in.
- Listed subscriber limit is 1500 contacts.
Who it suits
Privy suits small and mid-sized ecommerce brands and non-technical teams looking to combine lead capture with email and SMS campaigns. Shopify sellers may find the listed store sync and ecommerce-focused support relevant.
Verdict
Privy combines ecommerce lead capture with email and SMS campaigns, segmentation, and automated follow-ups. The 15-day trial offers a way to evaluate it, but ongoing use has a paid plan and messaging is limited to opted-in recipients.
Plans and prices
From Privy's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| $30 a month | Only pay for mailable contacts · Send unlimited emails · per month | |
| Pop-ups & Displays only | $24 a month | Pricing based on monthly page views · Extensive template library · Landing pages · Embedded forms · A/B testing · per month |
| SMS Add-on | — | Monthly credits selectable · Credits rollover to next billing period · per month |
The facts
Each one read from Privy's own pages, with the date it was checked.
What it does
- A/B testing
- Yeschecked 23 Sep 2026
- Audience segmentation
- Yeschecked 23 Sep 2026
- Automation
- Privy Flows can recover abandoned carts, convert new visitors, send purchase follow-ups, and run customer winback series.checked 1 Oct 2026
- Displays
- Privy offers popups, Spin-to-Win, free-shipping bars, cross-sells, landing pages, embedded forms, and exit-intent displays.checked 1 Oct 2026
- Email automation
- Yeschecked 23 Sep 2026
- Email marketing
- Privy provides customizable email templates, a drag-and-drop editor, Shopify product and coupon integrations, and automated flows.checked 1 Oct 2026
- Landing pages
- Yeschecked 23 Sep 2026
- Other integrations
- Privy lists integrations including BigCommerce, Wix, WordPress.org, Squarespace, Klaviyo, Mailchimp, Zapier, Google Analytics, Gorgias, Recharge, and SMS providers.checked 1 Oct 2026
- Paid from
- 30checked 23 Sep 2026
- Privacy and compliance
- Privy states that its data processing addendum covers GDPR and CCPA processing requirements.checked 1 Oct 2026
- Product purpose
- Privy is an email and SMS marketing platform that helps ecommerce brands capture leads, send campaigns, and drive repeat sales.checked 1 Oct 2026
- Security reporting
- Privy accepts vulnerability reports by email and says valid reports are investigated and receive a reply; it does not operate a formal bug bounty program.checked 1 Oct 2026
- Segmentation
- Privy segments contacts by shopping behavior, email engagement, website engagement, and built-in or custom properties.checked 1 Oct 2026
- Shopify integration
- The Shopify integration syncs customers, products, collections, cart values, orders, consent state, and coupon codes with Privy.checked 1 Oct 2026
- SMS marketing
- Privy supports SMS campaigns with merge-tag personalization, Shopify coupon integration, two-way conversations, and built-in quiet-hours protection.checked 1 Oct 2026
- Support
- Privy offers live chat and email support plus one-to-one ecommerce strategists for Shopify customers.checked 1 Oct 2026
- Target customers
- Privy describes its conversion product as built for small and mid-sized ecommerce brands and non-technical teams.checked 1 Oct 2026
- Usage restrictions
- Privy prohibits unsolicited messaging and says customers may send messages only to recipients who explicitly opted in.checked 1 Oct 2026
Money
- Free plan
- Nochecked 23 Sep 2026
Alternatives to Privy
- 1
Typeform
Free planAndroidiOSWebAPI8.4From $39 a month - 2
Wufoo
Free planAndroidiOSWebAPI7.8From $16.25 a month - 3
ConvertFlow
Free planWebAPI7.6From $29 a month - 4
Paperform
Free planWebAPI7.6Free plan - 5
involve.me
Free planWebAPI7.5From $29 a year - 6
Picreel
Free planWebAPI7.5From $39.99 a month