nps.today
nps.today is a customer experience platform for managing NPS, CSAT, CES, and other surveys throughout customer journeys.
What nps.today is
nps.today is a customer experience platform for managing NPS, CSAT, CES, and other surveys throughout customer journeys. Teams can use standard Customer Pulse surveys, add up to five questions to extended pulses, or create general CX surveys. Triggers can draw on transaction and customer engagement data, with rules for timing, reminders, and relevance. Surveys can reach customers by email, SMS, websites, chat, apps, QR codes, and other external systems. For follow-up, the platform can alert employees and create tasks, reminders, and escalations in CRM or service systems. Analysis tools include translation, text and sentiment analysis, role-based dashboards, root-cause analysis, and an AI Feedback Assistant. Integrations include Salesforce, Dynamics 365, Zendesk, Genesys, Outlook, Power BI, Power Automate, Zapier, and Shopify. It runs on Android, iOS, and web, and provides an API. A one-month free trial includes 50 email surveys per month. Paid plans start with Basic at €1.50 a month, billed annually; Business is €3.50 a month and Enterprise is €7 a month, both billed annually. Implementation and SMS fees may also apply.
Good
- Surveys can use multiple delivery channels.
- Triggers can use transaction and engagement data.
- Follow-up tasks and escalations can be automated.
- Integrates with listed CRM and analytics services.
- Business includes AI Feedback Analysis and API.
Watch out
- There is no free plan.
- Basic is limited to 500 surveys per month.
- Trial support allowance is 0 hours.
- Implementation and SMS fees may apply.
Who it suits
It suits customer-focused organizations seeking feedback workflows across marketing, sales, delivery, service, or contact-center journeys. Its integrations and automated follow-up may fit teams that want survey responses routed into CRM or service processes.
Verdict
nps.today combines survey collection, analysis, and follow-up workflows across customer touchpoints. Check plan survey limits, support allowances, and possible implementation or SMS fees when choosing a tier.
Plans and prices
From nps.today's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free Trial | Free | 50 surveys / mo · E-mail · 0 hours of support · free for 1 month |
| STARTER | 1,300 DKK a month | 1,000 surveys/year · 0 SMS tariffs/year · 1 business unit · 1 admin user · 1 survey channel · 1 NPS Coach hour/year · Month |
| BASIC | 2,600 DKK a month | 5,000 surveys/year · 500 SMS tariffs/year · 2 business units · 2 admin users · 2 survey channels · 5 Feedback App users · 2 NPS Coach hours/year · Month |
| BUSINESS | 5,100 DKK a month | 20,000 surveys/year · 2,000 SMS tariffs/year · 3 business units · 5 admin users · 5 survey channels · 20 Feedback App users · SMS and Pop-up/Embed modules · Flow/API module · 10 NPS Coach hours/year · Month |
| ENTERPRISE | 12,500 DKK a month | 50,000 surveys/year · 5,000 SMS tariffs/year · 5 business units · 20 admin users · unlimited survey channels · 100 Feedback App users · SMS, Pop-up/Embed and Flow/API modules · Plug-in customer-system module · Power Dashboards · 20 NPS Coach hours/year · Month |
The facts
Each one read from nps.today's own pages, with the date it was checked.
What it does
- AI and analytics
- Features include translation, text analysis, sentiment detection, role-based dashboards, root-cause analysis, and an AI Feedback Assistant.checked 4 Oct 2026
- Analytics and AI
- The product provides dashboards, segmentation, root-cause analysis, translation, sentiment detection and AI-assisted feedback summaries.checked 15 Oct 2026
- API access
- The REST API requires a paid subscription with the API module and supports adding respondents, sending surveys and collecting responses.checked 15 Oct 2026
- API data retrieval
- Documented retrieval options include response endpoints, /v2/bi endpoints, webhooks and the embedded Feedback App.checked 15 Oct 2026
- API extensibility
- Custom integrations can use API keys, webhooks, Power Automate, Zapier, prebuilt templates, guides and the Customer Connect Kit.checked 15 Oct 2026
- API limits
- BI requests are capped at 300,000 records, 10,000-record pages are recommended and rate limiting can return HTTP 429 responses.checked 15 Oct 2026
- Automated triggers
- Surveys can be triggered from transactions and customer-system data through integrations.checked 15 Oct 2026
- Automation
- Survey triggers can be based on transactions and customer engagement system data, with program logic for timing, reminders, and relevance.checked 4 Oct 2026
- Channels
- Surveys can be delivered by email, SMS, websites, chat, apps, QR codes, and other external systems.checked 4 Oct 2026
- Closed loop
- The platform can notify employees and automate follow-up task creation, reminders, and escalation in CRM or service systems.checked 4 Oct 2026
- Closed-loop workflows
- Notifications, alarms, follow-up tasks, reminders and escalations can be automated from ratings and feedback.checked 15 Oct 2026
- Custom integrations
- The Customer Connect Kit includes an open API, webhooks, Power Automate integrations, templates, guides, and documentation.checked 4 Oct 2026
- Extended pulse
- Extended Pulse campaigns can add up to five additional ratings, questions or comments to the standard pulse.checked 15 Oct 2026
- Financial result
- The 2025 annual report records a loss of DKK 355,739 and negative equity of DKK 11,472,768 at year end.checked 15 Oct 2026
- Hosted deployment
- nps.today is designed for online use and requires no local installation or IT integration for the core platform.checked 15 Oct 2026
- Integrations
- Listed integrations cover CRM, contact-center, service, ERP, marketing, Microsoft and custom systems, including Dynamics, Salesforce, Dixa, Jira, Power BI, Outlook, Teams, Zapier and SFTP.checked 15 Oct 2026
The company
- Company founded date
- The audited company report states that NPS.TODAY ApS was founded on 17 December 2014.checked 15 Oct 2026
- Company headquarters
- The legal registered address is Lyngbyvej 14, 1., 2100 Copenhagen O, Denmark.checked 15 Oct 2026
- Company legal name
- The 2025 audited report identifies the company as NPS.TODAY ApS, CVR 36464917.checked 15 Oct 2026
- Company size
- LinkedIn lists nps.today as having 11–50 employees and headquarters in Copenhagen.checked 15 Oct 2026
- Founded
- 2016checked 28 Sep 2026
- Headquarters
- Copenhagen, Denmarkchecked 28 Sep 2026
Where it runs
- Desktop/mobile app
- The Desktop App is delivered as a Microsoft Power Apps package and can be shared through a browser, mobile Power Apps or Teams; Power Apps and Microsoft 365 licenses are required.checked 15 Oct 2026
- Feedback App
- The Feedback App shows role-filtered responses and employee performance in real time and can run in a browser or be embedded with a widget or iframe.checked 15 Oct 2026
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