Loox

Loox is a Shopify app for collecting, presenting and acting on visual product reviews. It is best for Shopify merchants that want customer photos and videos tied closely to merchandising, referrals and post-purchase messaging. The visual focus is compelling, but Shopify exclusivity and a 500-order free-plan ceiling narrow its fit as stores expand.

Overview

Loox automates review requests by email and can time them around delivery, helping merchants ask at a more appropriate point in the customer journey. Shoppers can also respond through review links and QR codes. Review imports, photo and video submissions, and network syndication make it useful when a store is consolidating existing feedback rather than starting from zero.

Storefront installation is designed as a no-code Shopify theme and page setup. Merchants that need bespoke presentation or data flows can use the API and webhooks for review data, custom widgets, integrations and automated workflows. Loox is Shopify-exclusive, however, so it is not a practical choice for a business that needs one review system across several commerce platforms. Loox says it follows privacy requirements including GDPR and CPRA, and includes verified-purchase badges, FTC-compliant transparency controls and AI review flagging.

Key features

Visual collection and display

More than 15 customizable, mobile-optimized widgets cover galleries, carousels, pop-ups and rating displays. That breadth lets a merchant place visual proof in multiple storefront contexts instead of relying on one product-page block. Structured review data supports richer downstream use, while email remains the stated request channel.

AI assistance

AI tools sort reviews, surface highlights, create stories and summaries, translate content, suggest replies and generate image alt text. These features can reduce the editorial work involved in turning a large volume of customer content into usable merchandising and support material, though their value depends on having enough reviews to process.

Referrals and ecosystem connections

Referral prompts can appear on-site, after purchase and after a customer submits a review, connecting advocacy to several moments in the buying cycle. Integrations include TikTok Shop, Shop, Meta Shops, Google Shopping, Shopify Flow, Omnisend and Klaviyo. The API and webhooks are the stronger option for teams that need custom integrations rather than the listed connections.

Trust and support

Verified-purchase badges and transparency settings address credibility and disclosure, while AI flagging is intended to identify questionable reviews. Loox says support operates around the clock and can answer questions before signup, which is useful when a store is evaluating a migration or a paid tier.

Pricing

Loox uses Shopify’s 30-day subscription billing period, has no annual commitment and can be cancelled at any time. A free trial is available.

Beginner

Beginner costs nothing, billed as part of Shopify’s 30-day subscription billing period, with no annual commitment. It allows 500 total orders. This is a sensible entry point for a small or newly launched Shopify store proving whether visual reviews improve its storefront; the order ceiling makes it unsuitable for a consistently higher-volume business.

Convert

Convert costs $49.99 a month, billed on Shopify’s 30-day subscription billing period with no annual commitment. Starting at this tier are video reviews, Google Shopping, referrals, smart visual sorting and review highlights. It is the more relevant step for a growing merchant that needs richer content and distribution, but the monthly charge arrives before the unlimited tier’s capacity.

Unlimited

Unlimited costs $299.99 a month, billed on Shopify’s 30-day subscription billing period with no annual commitment. It starts with unlimited review requests, unlimited referrals and priority support. This is aimed at established, high-volume Shopify brands for which request and referral limits would constrain campaigns; smaller stores are unlikely to justify the price.

Platforms

Loox runs on web and exposes an API, and it is built exclusively for Shopify. That makes the Shopify ecosystem a strength, not a general multi-platform solution.

Who it's for

Choose Loox if you operate a Shopify brand of any size and want photo and video reviews integrated with storefront widgets, referrals and Shopify-connected marketing tools. It is particularly well suited to products where customer imagery helps sell the product. Look elsewhere if you need Android, iOS or desktop applications, a platform-neutral deployment, or a free plan that scales beyond 500 total orders.

Pros and cons

• Pro: Photo and video collection, imports and more than 15 display formats support visual merchandising across a mobile storefront.
• Pro: Delivery-timed requests, review links and QR codes provide several ways to solicit feedback.
• Pro: AI sorting, summaries, translations, suggested replies and alt text can reduce review-management workload.
• Pro: API, webhooks and Shopify-focused integrations accommodate custom workflows as well as no-code setups.
• Con: Shopify exclusivity rules out merchants standardizing on one tool across other commerce platforms.
• Con: The free Beginner plan stops at 500 total orders, while the next listed tier costs $49.99 a month.
• Con: Unlimited requests and referrals require the 299.99 USD-per-month Unlimited plan.

Alternatives

Judge.me is the better pick when unlimited review requests, CSV imports and photo and video requests are the priority on a free plan; its Awesome plan costs $15 a month. Junip suits merchants wanting unlimited requests and orders, on-site displays, analytics and replies on its free plan. Yotpo Reviews offers a free tier capped at 50 orders per month, 500 outgoing emails and 200 kick-start credits, and has no free trial.

ReviewJet is a paid web option with a 49.00 USD-per-month Starter plan covering 1,000 review requests per month, unlimited widgets and displayed reviews, one seat and one workspace. HiFiveStar is a web freemium alternative with a free-forever, one-location plan including monitoring, replies, review links, QR codes and widgets. REVIEWS.io has a free plan limited to 25 review invites per month.

Podium Webchat uses custom quotes tailored to the business. Birdeye is a paid, multi-platform option priced according to deployment and number of locations.

For broader comparisons, see Review Generation Software, Product Review Software and Review Management Software.

Verdict

Loox is a strong choice for Shopify merchants that want visual reviews, referral prompts and storefront presentation in one focused app, with an API for deeper customization. Choose it when customer imagery and Shopify integrations justify the spend; choose another platform when you need multi-platform coverage or a free allowance that keeps pace with a larger order volume.