LeadSuccess

Overview

LeadSuccess is a trade fair lead-management tool for exhibitors who need to turn stand conversations into organized follow-up. It suits teams that want to capture contacts at an event and carry useful context into sales and marketing work. The free Basic tier covers QR-code capture and Excel export, while paid one-time upgrades add richer capture and analysis.

Key features

LeadSuccess captures contacts by scanning ticket QR codes, digitizing business cards, or entering details manually. QR capture is available in Basic; business-card scanning and manual entry start with Classic. Offline capture is also supported, which helps teams keep collecting leads when connectivity is unavailable.

Digital questionnaires let exhibitors qualify contacts, while paid packages can attach photos, voice notes, and sketches. These additions are useful when a scan alone would not preserve the conversation’s context. Captured contacts are stored in the LeadSuccess portal and can be exported, with Excel included in Basic. The package overview also names PDF, CSV, and custom-format exports.

Classic adds automated mailings, described as GDPR-compliant, and the package overview includes a GDPR signature field. Premium adds an interactive dashboard with real-time analysis, extended visitor data, and cross-analysis of selected data. Professional builds on that by comparing scanned leads with the full trade fair visitor population, a more specific benchmark for exhibitors assessing stand reach.

CRM exports can go directly to systems such as Salesforce, HubSpot, and Dynamics; a REST API interface is possible. These options make LeadSuccess more useful where leads need to join an existing follow-up process, though the package details do not assign each integration to a particular tier.

Pricing

Basic: free, billed FREE OF CHARGE and included in your marketing package. It provides 5 app licenses, ticket QR-code capture, and Excel export. The five-seat limit and narrower capture options make it a practical starting point for a small team, but not enough for exhibitors who need business-card scans or manual entry.

Classic: €204, paid once, billed 204 €. It includes Basic features plus business-card scanning, manual contact entry, photos, voice memos, sketches, and automated mailings. This is the step up for teams that need multiple ways to capture contacts and preserve richer notes; it is a one-time package rather than a recurring monthly charge.

Premium: €316, paid once, billed 316 €. It includes Classic features and adds dashboard charts, data cross-analysis, and extended visitor data. Choose it when analysis matters alongside collection and follow-up.

Professional: €527, paid once, billed 527 €. It includes Premium features and compares scanned leads with all trade fair visitors. That comparison is the reason to pay more; exhibitors who do not need the wider visitor benchmark can stay with Premium.

Platforms

LeadSuccess supports Android, iOS, web, Windows, and API access, giving teams several ways to work across devices and systems.

Who it's for

LeadSuccess is aimed at trade fair exhibitors who want structured lead capture and data-driven follow-up. Basic fits exhibitors who can work within five app licenses and QR-code capture. Classic suits teams needing richer contact entry and notes; Premium and Professional make more sense for exhibitors who will use the added reporting and visitor comparisons. It is less suited to buyers seeking a general-purpose CRM rather than an event-focused capture workflow.

Pros and cons

• Pros: Basic includes five app licenses and Excel export at no charge, giving exhibitors a concrete way to start with QR-code capture.
• Pros: Paid packages add business-card and manual capture, qualification context, and automated mailings without changing the event-focused workflow.
• Pros: Premium and Professional offer progressively deeper analysis, including comparison against the overall visitor base at the top tier.
• Cons: Basic is limited to five app licenses and ticket QR capture, so teams needing richer capture must pay for Classic.
• Cons: The paid tiers are one-time packages, but buyers should still choose carefully: dashboard analysis and visitor comparison are reserved for the higher-priced levels.

Alternatives

Event Lead Capture Software is a useful category overview for comparing event-focused tools. Consider LeadLens if an iOS or web option with a free tier capped at 25 lifetime scans and one show workspace fits better; its Starter tier provides 200 scans per month.

BoothIQ is another free option, with an Individual plan that offers unlimited leads, AI summaries and follow-up drafts, enrichment, voice-to-text notes, offline mode, and CSV export. Meetopio may fit a smaller event workflow: its free seat allows one active event, 10 voice captures and 10 scans per month, and 15 AI follow-up drafts per month.

ExpoPlatform is an alternative event platform with a free plan for up to 30 participants. eventkrowd Lead Retrieval is a paid option with a one-activation QuickLeads App plan at $350, paid once. Grip Onsite is another paid option for Android, iOS, and web. Cvent is worth considering for buyers seeking paid event software whose registration product can be tried for free. BagEvent offers a paid Pro plan at $99 a month billed annually, with monthly billing also available at $129 a month.

Verdict

LeadSuccess is a strong fit for exhibitors who want event-specific lead capture with a clear path from a free QR-scanning tier to richer notes, mailings, and reporting. Its one-time paid packages and trade-fair visitor comparison are compelling for teams that will use those capabilities. Look elsewhere if your priority is a broader event platform or a workflow built around other capabilities rather than LeadSuccess’s exhibitor lead process.