Invoca
Invoca is a call tracking and analytics platform that links offline phone conversions to their marketing sources.
What Invoca is
Invoca is a call tracking and analytics platform that links offline phone conversions to their marketing sources. It helps teams measure call quality and campaign outcomes, with dynamic number tracking in the Pro plan and website number swaps that associate calls with session-level digital data. Listed features also include keyword-level and landing-page tracking, call recording, and conversation intelligence. Signal AI analyzes conversations using machine learning, generative AI, and voice biometrics to surface insights. Invoca offers no-code and low-code integrations for advertising, CRM, and contact center platforms, along with APIs and webhooks. Plans specify annual local or toll-free number allowances from 6,000 to 18,000 and custom Signal counts from 5 to 100; features vary by plan and can include IVRs, data capture, routing, and affiliate marketing tools. Pricing is available on request, and there is no free plan. Invoca states that it is SOC 2 Type 2 certified and complies with ISO 27001, HIPAA, GDPR, and CCPA. It also describes support options including onboarding and phone, email, and video conference support.
Good
- Connects calls to marketing sources.
- Supports dynamic number insertion and call recording.
- Offers integrations, APIs, and webhooks.
- Lists onboarding and multiple support channels.
Watch out
- There is no free plan.
- Pricing is available on request.
- Plan number and Signal allowances vary.
Who it suits
Invoca describes its call tracking services for advertisers, publishers, and agencies running pay-per-call programs. It may suit teams that need to connect phone conversions with marketing activity and assess conversations.
Verdict
Invoca combines call attribution with conversation analysis and integrations for marketing and contact center workflows. Teams should review plan allowances and request pricing to assess fit.
Plans and prices
From Invoca's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Elite | Priced on request | 18,000 annual local or toll-free numbers · 100 custom Signals · PreSense · intelligent call routing · SIP · affiliate marketing features |
| Enterprise | Priced on request | 12,000 annual local or toll-free numbers · 50 custom Signals · enhanced data capture · advanced IVR · SAML SSO |
| Performance Enterprise | Priced on request | 12,000 annual local or toll-free numbers · 50 custom Signals · enhanced digital data capture · dynamic call routing · advanced IVR and call whisper |
| Performance Professional | Priced on request | 6,000 annual local or toll-free numbers · 5 custom Signals · campaign syndication and bundling · payout assignment |
| Pro | Priced on request | 6,000 annual local or toll-free numbers · 5 custom Signals · call tracking, recording, IVRs, integrations, APIs and webhooks |
The facts
Each one read from Invoca's own pages, with the date it was checked.
What it does
- AI governance
- Invoca says its predictive, generative, and agentic AI operate within defined rules and are monitored in real time.checked 8 Oct 2026
- Call analytics
- Signal AI uses machine learning, generative AI, and voice biometrics to analyze conversations and surface actionable insights.checked 8 Oct 2026
- Data protection
- Invoca says it stores data on private US and EU servers as directed by customers and uses redaction and encryption to protect sensitive information.checked 8 Oct 2026
- Dynamic call tracking
- The Pro plan tracks inbound calls with dynamic numbers and can dynamically swap website phone numbers to associate calls with session-level digital data.checked 8 Oct 2026
- Integrations
- Invoca offers no-code and low-code integrations for advertising, CRM, and contact center platforms, as well as developer APIs and webhooks.checked 8 Oct 2026
- Security and compliance
- Invoca states that it is SOC 2 Type 2 certified and compliant with ISO 27001, HIPAA, GDPR, and CCPA, and supports BAAs for HIPAA-covered entities.checked 8 Oct 2026
- Support
- Invoca lists customer onboarding, customized success plans, video conference, phone, and email support, plus 24x7 platform availability and monitoring.checked 8 Oct 2026
- What it does
- Invoca attributes offline phone call conversions to their marketing sources and helps teams measure call quality and campaign outcomes.checked 8 Oct 2026
- Who it is for
- Invoca describes call tracking services for advertisers, publishers, and agencies running pay-per-call programs.checked 8 Oct 2026
The company
- Headquarters
- Santa Barbara, California, United Stateschecked 23 Sep 2026
Money
- Plan limits
- The listed plans specify annual local or toll-free number allowances and custom Signal counts, and pricing is offered by quote.checked 8 Oct 2026
