Emma
Emma combines email marketing, automation, AI features, and SMS for teams coordinating communications across departments, campuses, or locations.
What Emma is
Emma combines email marketing, automation, AI features, and SMS for teams coordinating communications across departments, campuses, or locations. Its drag-and-drop editor provides mobile and desktop previews, and templates can be locked to protect brand elements. Workflows can respond to subscriber actions such as opens, link clicks, and form submissions. Segments can use behavior, demographics, engagement history, or custom data, and update automatically. Landing pages and A/B testing are also included. Analytics include a Response Dashboard, Mailing Score, and Click Map. Emma lists integrations such as Salesforce, Blackbaud, EverTrue, Zapier, and tray.io, alongside an open API and SFTP Connect. It is available on web and through an API, and is a Marigold product. Lite costs $105 a month for one user and up to 10,000 contacts, with no subaccounts. Emma for Teams costs $205 a month for 25 users, 5+ subaccounts, and up to 10,000 contacts.
Good
- Automation can react to subscriber actions.
- Segments update automatically.
- Includes landing pages and A/B testing.
- Offers email and phone support on Lite.
Watch out
- No free plan.
- Lite costs $105 a month.
- Teams costs $205 a month.
Who it suits
Emma suits distributed teams coordinating email across departments, campuses, or locations. The maker identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality among the industries it serves.
Verdict
Emma combines email, automation, and SMS with segmentation, analytics, and integrations for distributed teams. Compare the user and subaccount limits, contact allowances, and listed monthly prices before choosing a plan.
Plans and prices
From Emma's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Emma Lite | $105 a month | 5 users · 1 journey · drag-and-drop editor · segmentation · AI Assistant · email and phone support · API access · monthly |
| Emma for Teams | $205 a month | 5+ subaccounts · 25 users · 6 role types · unlimited automation journeys · Brand Manager · approvals · single sign-on · monthly |
| Emma Corporate | Priced on request | 10+ subaccounts · unlimited users · internal sending subaccounts · shared audiences · priority phone support · contact sales |
The facts
Each one read from Emma's own pages, with the date it was checked.
What it does
- A/B testing
- Plans list subject-line and content split testing plus pre-send email testing.checked 15 Oct 2026
- AI features
- AI Assistant drafts and rewrites copy, adjusts tone and length, checks spelling and grammar, and supports Smart Subject, Smart Send and Smart Recommendations.checked 15 Oct 2026
- Analytics
- Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting.checked 15 Oct 2026
- API
- The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net.checked 15 Oct 2026
- API rate limit
- API usage is limited to 180 calls per minute, with HTTP 403 responses when the limit is exceeded.checked 15 Oct 2026
- API scope
- API documentation covers accounts, automation, exports, fields, groups, mailings, members, searches, signup forms, SMS, subscriptions, touchpoints, users and webhooks.checked 15 Oct 2026
- Audience
- Emma is designed for distributed teams coordinating email across multiple departments, campuses, or locations.checked 8 Oct 2026
- Audience segmentation
- Yeschecked 20 Sep 2026
- Automation
- Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths.checked 15 Oct 2026
- BBB status
- BBB gives Emma, Inc. an A- rating, says it is not accredited and cites failure to respond to one complaint as a rating reason.checked 15 Oct 2026
- Best fit
- Emma identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations among the industries it serves.checked 8 Oct 2026
- Brand governance
- Brand Manager provides style guides, template and asset sharing, template locking, approval workflows and centralized brand controls.checked 15 Oct 2026
- Compliance claims
- Emma says its cloud environment meets SOC 2 Type II and ISO 27001 requirements and its AI is designed for FedRAMP, HIPAA, FERPA and SOC 2 contexts.checked 15 Oct 2026
- Documentation and support
- Emma provides a help center, training videos, in-app, email, phone and deliverability support; Corporate adds priority phone support.checked 15 Oct 2026
- Email automation
- Yeschecked 20 Sep 2026
- Email design
- The drag-and-drop editor supports mobile and desktop previews, and templates can be locked to protect brand elements.checked 8 Oct 2026
- Email editor
- The product includes a drag-and-drop editor, responsive template gallery, asset library and an option to code emails yourself.checked 15 Oct 2026
- Encryption and access
- Data at rest is encrypted with AES-256, transit uses TLS 1.2 or better, MFA is available, and account actions are logged and monitored.checked 15 Oct 2026
- Integrations
- Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples.checked 15 Oct 2026
- Landing pages
- Landing pages publish to a persistent unique URL, use the email drag-and-drop editor, embed signup forms and support Google Analytics campaign IDs.checked 15 Oct 2026
The company
- Company founded
- LinkedIn lists Emma® as founded in 2003.checked 15 Oct 2026
- Company headquarters and size
- LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®.checked 15 Oct 2026
- Company legal name
- BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names.checked 15 Oct 2026
Money
- Free plan
- Nochecked 20 Sep 2026
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