Emma
7.3#58 in email marketing toolsFrom $105 a monthWebAPI
VisitEmma vs SendPulse
What both publish
| Fact | Emma | SendPulse |
|---|---|---|
| A/B testing | Plans list subject-line and content split testing plus pre-send email testing. | Yes |
| API | The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net. | The public REST API uses HTTPS at api.sendpulse.com, returns JSON and supports OAuth-style access tokens. |
| Audience segmentation | Yes | Yes |
| Automation | Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths. | Automation 360 supports flows triggered by events and can combine email, SMS, web push and chatbot messages. |
| Company founded | LinkedIn lists Emma® as founded in 2003. | SendPulse was founded in 2015. |
| Company headquarters and size | LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®. | LinkedIn lists New York headquarters and a 51–200 employee company size. |
| Company legal name | BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names. | Crunchbase identifies the company as SendPulse Inc. |
| Documentation and support | Emma provides a help center, training videos, in-app, email, phone and deliverability support; Corporate adds priority phone support. | SendPulse provides a Help Center covering email, chatbots, automation, CRM, websites and courses, plus community, Academy and YouTube resources. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples. | Listed integrations include WooCommerce, Shopify, Salesforce, HubSpot, WordPress, Pipedrive, Typeform, Zapier, Make, MySQL and Facebook Leads. |
| Landing pages | Landing pages publish to a persistent unique URL, use the email drag-and-drop editor, embed signup forms and support Google Analytics campaign IDs. | No |
Emma plans
- Emma Lite$105 a month
- Emma for Teams$205 a month
- Emma CorporatePriced on request
SendPulse plans
- Standard (pay as you go)$48 a month
- FreeFree
- Standard$9.60 a month
- Pro$11.52 a month
- Standard pay-as-you-go$48, paid once
- EnterprisePriced on request
Pick Emma if…
Emma suits distributed teams coordinating email across departments, campuses, or locations. The maker identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality among the industries it serves.
Pick SendPulse if…
SendPulse suits marketers who need automated email campaigns, audience segmentation and A/B testing across web or mobile devices. It also fits users who want to start with a free allowance of up to 500 subscribers.