Emma
7.3#58 in email marketing toolsFrom $105 a monthWebAPI
VisitEmma vs Zoho Campaigns
Zoho Campaigns
8.3#2 in email marketing softwareFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Emma | Zoho Campaigns |
|---|---|---|
| A/B testing | Plans list subject-line and content split testing plus pre-send email testing. | Yes |
| Analytics | Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Audience segmentation | Yes | Yes |
| Automation | Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Company founded | LinkedIn lists Emma® as founded in 2003. | Crunchbase states that Zoho was founded in 1996 by Sridhar Vembu. |
| Company headquarters and size | LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®. | LinkedIn lists Chennai, Tamil Nadu as headquarters and company size as 10,001+ employees. |
| Company legal name | BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Rating on G2 | 4.0 out of 5 from 560 reviews | 4.3 out of 5 from 1,043 reviews. |
| Rating on Gartner Peer Insights | 4.7 out of 5 from 77 reviews | 4.1 out of 5 from 28 ratings. |
Emma plans
- Emma Lite$105 a month
- Emma for Teams$205 a month
- Emma CorporatePriced on request
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Emma if…
Emma suits distributed teams coordinating email across departments, campuses, or locations. The maker identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality among the industries it serves.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.