Emma
7.3#58 in email marketing toolsFrom $105 a monthWebAPI
VisitEmma vs Mailchimp
What both publish
| Fact | Emma | Mailchimp |
|---|---|---|
| A/B testing | Plans list subject-line and content split testing plus pre-send email testing. | A/B testing is offered for testing and optimizing email campaigns. |
| Analytics | Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting. | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. |
| API | The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net. | Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys. |
| Audience segmentation | Yes | Yes |
| Automation | Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths. | Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans. |
| Email automation | Yes | Yes |
| Free plan | No | Yes |
| Integrations | Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples. | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. |
| Landing pages | Landing pages publish to a persistent unique URL, use the email drag-and-drop editor, embed signup forms and support Google Analytics campaign IDs. | Yes |
| Praise: ease of use | GetApp reviewers repeatedly describe campaign creation and sending as straightforward, intuitive and suitable for beginners. | G2 reviewers praise Mailchimp as easy to use with professional templates that make readable business emails quick to create. |
| Rating on Capterra | 4.2 out of 5 from 156 reviews | 4.5 out of 5 from 17,528 reviews |
| Rating on G2 | 4.0 out of 5 from 560 reviews | 4.3 out of 5 from 18,430 reviews |
Emma plans
- Emma Lite$105 a month
- Emma for Teams$205 a month
- Emma CorporatePriced on request
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Pick Emma if…
Emma suits distributed teams coordinating email across departments, campuses, or locations. The maker identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality among the industries it serves.
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.