ActivTrak

Overview

ActivTrak is a workforce analytics and intelligence platform that uses digital work activity data to help organizations understand how work is happening across office and remote settings. It brings together workforce visibility, productivity analysis, and AI-use insights. Activity data refreshes in real time, and custom dashboards are available.

The platform was founded in 2009. Its focus is on identifying work patterns and possible areas for improvement, rather than recording every interaction: ActivTrak says it does not use keystroke logging, email monitoring, camera access, personal-device monitoring, or video recording. For a broader category view, see Workforce Analytics Software.

Key features

Workforce management and productivity

Workforce Management provides real-time workforce visibility alongside productivity trends and schedule and location adherence. Productivity Optimization sorts time into productive, unproductive, and offline work, giving teams a way to identify where work patterns may be improved.

AI insights

AI Insights covers AI usage measurement, compliance, adoption maturity, and benchmarking. It also addresses the productivity impact of AI and opportunities to optimize its use.

Privacy, security, and data access

Screenshots are not captured or retained by default; they are available only with the optional Screen Details add-on. ActivTrak states that it holds SOC 2 Type 1 and Type 2 certifications and encrypts customer data in transit and at rest.

Native integrations bring in calendar and PTO data from Microsoft Outlook and Google Calendar, while Microsoft Entra ID and SCIM support user management. The ActivConnect add-on provides API or SQL access to live and historical data, with pre-built templates for Power BI, Looker Studio, and Tableau.

ActivTrak offers Windows, macOS, and ChromeOS agents. Its ChromeOS agent can also run in Chrome on Linux systems without a native agent. The ActivTrak Assist Browser Extension works with the desktop agent on Windows and Mac to capture more detailed URL data.

Pricing

ActivTrak has a freemium model, with a free plan and a 14-day trial. The Free plan costs nothing and includes 30 days of data history, basic activity visibility limited to 3 people, and a limit of 3 employees.

Three additional plans are listed, but their prices are not provided:

• Work Activity Tracking: 6 months of data history and 20 configurable work schedules.
• Workforce Management: 6 months of data history and 50 configurable work schedules.
• Productivity Optimization: 1 year of data history and 50 configurable work schedules.

Free accounts with no login for 30 days are marked inactive and receive an email about pending deletion. Purchases involving more than 50 licenses require a paid support plan. ActivTrak offers Digital Support, Premier Support, and Signature Support, all US-based.

Platforms

ActivTrak is available across API, browser extension, Linux, macOS, web, and Windows. Agent options cover Windows, macOS, and ChromeOS; on Linux, the ChromeOS agent can run in Chrome without a native agent. The browser extension complements the Windows and Mac desktop agent rather than replacing it.

Who it's for

ActivTrak is suited to organizations seeking a view of work activity across office and remote teams, including productivity trends, schedule adherence, or location adherence. Its productivity classification and AI-use reporting may also fit teams that want to examine time allocation and the adoption or impact of AI. The free plan is limited to 3 employees, while broader purchasing needs should account for the paid-support requirement above 50 licenses.

Pros and cons

• Pros: Real-time data refresh, custom dashboards, and coverage of workforce management, productivity, and AI insights.
• Pros: The stated privacy controls exclude keystroke logging, email monitoring, camera access, personal-device monitoring, and video recording; screenshots are off by default.
• Pros: Calendar, identity-management, API, and BI-tool options support data connections and analysis.
• Cons: The free plan is limited to 3 employees and has only 30 days of data history.
• Cons: Prices for the three named paid plans are not listed here, and purchases above 50 licenses require a paid support plan.
• Cons: Screenshot functionality requires the optional Screen Details add-on.

Alternatives

Other options to consider include Qualtrics, Worklytics, and Insightful. Related choices include CurrentWare Data Loss Prevention, Peoplelytics, ChartHop, Culture Amp, and Lightcast.

Verdict

ActivTrak combines work-activity visibility with productivity analysis, workforce management, and AI insights, while stating clear limits on intrusive monitoring and keeping screenshots off by default. Its real-time refresh, dashboards, and integration options make it a broad platform for organizations examining how work is structured. The main considerations are the small free-plan limit, inactive-account deletion notice, add-on requirement for screenshots, and the lack of listed prices for its three other plans.