VinSolutions

VinSolutions is dealership software centered on a CRM that connects customer information and sales workflows. It suits automotive retail teams coordinating sales, service, and marketing; its dealership-specific scope is a drawback for businesses outside that sector.

Overview

VinSolutions combines customer records, follow-up, deal work, reporting, and marketing automation in a dealership-focused platform. Matching and merging sales and service records can give staff a shared customer view, while task assignment helps organize ongoing communication. Dealerships wanting this breadth should check that the platform’s integrations and optional add-ons match their processes.

Key features

CRM and customer outreach

Connect CRM automates follow-ups and assigns sales staff tasks for targeted email and text communication. Dashboards and reports surface benchmarks, goals, and dealership metrics, which gives managers a way to track activity against targets. Predictive Insights uses Buying Signals to identify shoppers in market, and GenAI can draft personalized emails and texts for staff to send. Those capabilities are aimed at sales teams looking to focus outreach, though the messages remain staff-sent.

Desking and marketing

Desking supports comparing deal scenarios and sending proposals by text, email, or print, with real-time rates, rebates, and lender incentives. This brings deal preparation and customer proposals into the same product family as CRM follow-up. Marketing automation uses dealership data, CRM insights, and Cox Automotive first-party data for personalized campaigns, a fit for teams seeking coordinated customer communications.

Mobile and integrations

Connect Mobile gives staff access to customer records, inventory, conversation histories, and follow-up functionality on iOS and Android, supporting work away from a desk. VinSolutions also says its CRM integrates with all major DMS providers. Cox Automotive integrations include Autotrader, Dealer.com, Dealertrack DMS, Kelley Blue Book, Xtime, vAuto, and Deal Central; third-party vendors are also supported, with prospective integration partners directed to the API Storefront. Add-ons include Cloudstore, MMS/texting, call tracking, video marketing, and a customer ID scanner with attachments. Confirm the specific connections and add-ons needed before choosing it.

Support and security

Customers receive a dedicated Performance Manager, with on-demand training, live webinars, on-site support, and phone technical support. Phone hours are Monday–Friday 7am–8pm CST and Saturday 8am–6pm CST, giving dealerships defined weekday and Saturday coverage. Cox Automotive describes using firewalls, application controls, and monitoring to protect information in transit and after receipt, while acknowledging it cannot guarantee complete security. VinSolutions lists manufacturer certifications and programs for brands including GM, Ford, Volkswagen, Audi, and BMW.

Pricing

VinSolutions is paid software with custom pricing. Dealerships should request a quote for their needs; the company offers a self-guided demo covering CRM, predictive insights with GenAI, and working a deal, rather than a trial. With no published plan tiers or seat limits to compare, buyers should clarify scope and costs during the sales process.

Platforms

The product is available on web, Android, and iOS. Connect Mobile is specifically offered for Android and iOS, while the web platform serves desktop workflows.

Who it's for

VinSolutions is built for automotive retail dealerships and their sales and marketing teams, particularly those coordinating customer information, sales activity, and communication across departments. Its CRM, desking, marketing automation, and mobile tools serve stores looking to link those workflows. It is not a general-purpose CRM for organizations outside automotive retail.

Pros and cons

• Pros: Customer matching between sales and service supports a shared customer view, reducing departmental separation in dealership records.
• Pros: Predictive signals, automated follow-up, reporting, desking, and marketing automation cover several connected dealership workflows.
• Pros: Mobile access to records, inventory, conversations, and follow-up supports customer work away from the dealership desk.
• Cons: Custom pricing means dealerships cannot compare a published price or plan structure before contacting the company.
• Cons: The automotive-retail focus makes it unsuitable for teams seeking a CRM for other industries.
• Cons: The demo is not a trial, so buyers cannot treat it as an extended evaluation period.

Alternatives

For dealerships comparing automotive CRM options, start with Automotive CRM Software. Choose MotorDesk if a published £79/month Starter plan and a free trial matter; that tier is limited to five vehicles for sale and one staff/email account, and excludes online checkout and deal builder. Vital Software is another paid option available on Android, iOS, and web.

Pick Get My Auto CRM if a free trial is important: its CRM + Ava plan costs $695 a month after a 60-day trial and includes one user and 5,000 text blasts per month.

Dealer-Mate offers a web-based dealer management option with a Cloud Monthly plan at $119 a month and a Cloud Quarterly plan at $99 a month. DriveCentric may suit buyers seeking an Engagement Hub priced by rooftop and units sold count, with an annual or multi-year agreement invoiced monthly. KUKUI is another paid option with a Pro plan covering a branded website, CRM modules, email blasts, and POS/SMS integration. AutoRaptor offers paid Starter, Pro, and Power tiers sized for dealerships from 3–5 users through 11–15 users.

Verdict

VinSolutions is a strong candidate for automotive dealerships that want customer records, follow-up, predictive insights, deal desking, marketing automation, and mobile access connected in one dealership-focused suite. Its broad workflow coverage is the main reason to choose it; custom pricing and a demo-only evaluation are reasons to look elsewhere if upfront cost comparison or a trial is essential.