DealerPilot
DealerPilot is a dealership platform for independent used-car dealers in the United Kingdom.
What DealerPilot is
DealerPilot is a dealership platform for independent used-car dealers in the United Kingdom. It combines stock, CRM, sales, vehicle preparation, invoicing, workflow, and analytics. Entering a registration can populate vehicle details and MOT history using DVLA and MOT data. The CRM connects customer conversations with vehicles and deal stages, covering enquiries, appointments, proposals, and handovers. Dealers can record sales, part-exchanges, and finance, then create VAT invoices with one click. Vehicle preparation moves through Incoming, In Preparation, and Ready for Sale stages, with blockers and rush flags. iOS and Android access is included with every plan and supports plate scanning, tasks, bookings, and reminders. Professional and Enterprise include built-in AI powered by GPT-4o for questions about stock, sales, workflow, and reminders. Plans are Starter at ££49 a month, Professional at £99.00 GBP, and Enterprise at £199.00 GBP. A 14-day trial needs no credit card but is limited to 10 vehicles and two staff.
Good
- DVLA and MOT lookup by registration
- Connected customer and vehicle CRM
- One-click VAT invoicing
- Mobile plate scanning and tasks
- Personal onboarding support
Watch out
- No free plan
- Trial limited to 10 vehicles
- Starter supports two staff accounts
- AI starts with Professional
Who it suits
DealerPilot is designed for independent UK used-car dealers, especially dealerships with roughly 10–200 vehicles. It suits teams wanting stock, customer, preparation, and invoicing workflows together.
Verdict
DealerPilot brings dealership records and preparation workflows into one UK-focused service with mobile access. Trial limits and plan capacities matter for dealers with larger stock or teams.
Plans and prices
From DealerPilot's own pricing page, checked 20 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | £79 a month | up to 40 vehicles · 3 staff · DVLA/MOT lookup · leads · prep/tasks/valet · VAT invoicing · CRM · diary/test-drive e-sign · iOS/Android · email support · monthly; annual billing available |
| Professional | £129 a month | up to 100 vehicles · 8 staff · Starter features · marketplace lead inbox · SMS walkarounds · Ask DealerPilot AI · battery rotation · finance payouts · commissions/analytics · monthly export · priority support · monthly; annual billing available |
| Enterprise | £249 a month | unlimited vehicles · unlimited staff · Professional features · custom integrations · dedicated account manager · phone/video support · monthly; annual billing available |
The facts
Each one read from DealerPilot's own pages, with the date it was checked.
What it does
- AI
- Built-in AI is included with Professional and Enterprise, is powered by GPT-4o, and can answer questions about stock, sales, workflow and reminders.checked 9 Oct 2026
- AI assistant
- Ask DealerPilot supports chat, voice input and number-plate reading on Professional and Enterprise plans, subject to fair-use limits.checked 20 Oct 2026
- AI data handling
- Optional AI sends questions, relevant records, voice audio or plate images to OpenAI; recordings are not retained and API data is not used for model training.checked 20 Oct 2026
- Battery management
- Battery rotation identifies cars due for charging and records when charging was completed.checked 20 Oct 2026
- Changelog: September 2026
- Recent releases added newest-first stock sorting and mileage flags, warranty-inclusive sales prints, rebuilt lead stages, SMS walkaround tracking, vendor directories and role-based costing.checked 20 Oct 2026
- CRM
- The CRM links customer conversations with vehicles and deal stages, and supports enquiries, appointments, proposals and handovers.checked 9 Oct 2026
- CRM and diary
- The platform includes customer CRM, a diary, test-drive electronic signatures, commissions, finance-company records and analytics.checked 20 Oct 2026
- Developer documentation
- The official site exposes no public API reference, SDK repository or developer documentation; integrations are described at a high level in legal pages.checked 20 Oct 2026
- Founder background
- The founder describes two years in sales, administration and management at a UK independent dealership before building DealerPilot.checked 20 Oct 2026
- Independent listing status
- TopBusinessSoftware labels its page as verified customer reviews but displays no numerical rating or individual review text.checked 20 Oct 2026
- Integrations
- Enterprise customers can arrange custom integrations, while the terms describe API connections for WhatsApp, marketplaces, websites and partners.checked 20 Oct 2026
- Intended customers
- DealerPilot says it is designed for independent UK used car dealers, particularly dealerships with roughly 10–200 vehicles.checked 9 Oct 2026
- Invoicing
- Deal Desk creates VAT margin-scheme invoices that can be signed on screen and emailed.checked 20 Oct 2026
- Lead pipeline
- Marketplace enquiries are attached to the customer and vehicle and organized into New, Contacted and In progress stages.checked 20 Oct 2026
- Licence
- The terms say Nurani Ventures owns or licenses the service software and grants customers a limited use right, indicating proprietary software.checked 20 Oct 2026
- Limit: AI and external data
- The terms warn that AI output and third-party data such as DVLA or MOT results may be incomplete or wrong and must be checked.checked 20 Oct 2026
- Limit: marketplace publishing
- DealerPilot states that it captures marketplace enquiries but does not publish or synchronize vehicle listings to those marketplaces.checked 20 Oct 2026
- Limit: uptime
- The terms provide the service as-is and do not guarantee uninterrupted or error-free operation.checked 20 Oct 2026
- Marketplace sources
- The inbox can capture emailed enquiries from Auto Trader, eBay Motors, Motors.co.uk, Gumtree, CarGurus and Cazoo.checked 20 Oct 2026
The company
- Company listing
- SourceForge lists DealerPilot as founded in 2026 and based in the United Kingdom.checked 20 Oct 2026
- Maker legal entity
- DealerPilot is operated by Nurani Ventures Ltd, registered in England and Wales under company number 17496153.checked 20 Oct 2026
Money
- Cost controls
- Purchase, MOT, service and parts costs are recorded against vendors, with role-based visibility for cost prices.checked 20 Oct 2026
Where it runs
- Limit: app login reliability (separate DealerPILOT HR app)
- Apple reviewers repeatedly report that saved credentials and workplace details are forgotten, forcing repeated logins.checked 20 Oct 2026
- Limit: app stability (separate DealerPILOT HR app)
- Apple reviewers report white-screen freezes and crashes during normal use.checked 20 Oct 2026
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