MotorDesk

Overview

MotorDesk is an all-in-one management platform for vehicle dealerships, combining stock, advertising, customer communications, sales and website tools. It is best suited to dealers who want those operations in one system across more than one vehicle type. Its breadth is appealing, but monthly prices climb with stock and staff-account capacity, and some services can cost extra.

Key features

Stock and advertising

VRM and VIN lookups, valuations, vehicle checks, AI-written descriptions, stock-book automation and bulk editing cover much of the work involved in preparing and maintaining listings. Publishing to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction gives dealers multiple sales channels from one platform. This combination is most useful to businesses with enough stock turnover to benefit from bulk tools; vehicle data and valuations may incur additional charges.

Enquiries and sales

Website enquiries, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads are brought into one communications system. Lead routing, lead-source capture and workflow automation support follow-up, while live chat for a dealer’s website is included on every plan without usage limits or extra cost. Sales tools cover offers, invoices, online payments and VAT and margin-scheme invoicing, with integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting.

Websites and access

The website service includes UK-based high-availability cloud hosting and an option for a free domain name and SSL certificate. MotorDesk says it works in browsers on any device and offers apps for iOS, Android, Mac, Windows and Linux. Staff role and privilege controls help dealerships manage access across accounts.

Pricing

MotorDesk has no free plan. Its 30-day free trial requires a quick business verification to activate an account. Listed prices exclude UK VAT, and optional vehicle data, valuations, image background removal and messaging can add charges.

Starter is the lowest-cost option for a very small operation, but its five-vehicle and single-account ceilings are restrictive, and it omits checkout and deal-builder tools. Growth is a more workable step for a small team with up to 25 vehicles. Scale through Excel raise both caps in substantial increments, so the right choice depends on the dealership’s active stock and staff/email accounts rather than feature breadth alone. Prevail is aimed at larger inventories and teams, with custom pricing.

Platforms

MotorDesk supports Android, iOS, Linux, macOS, web and Windows. Browser access across devices plus mobile and desktop apps makes it relevant to dealerships that need to work across office computers and phones.

Who it's for

MotorDesk says it supports dealerships selling cars, motorbikes, vans, trucks, plant, caravans, farm vehicles and motorhomes. It is a strong fit for dealers who want stock publishing, lead handling and sales administration together, especially where multiple marketplace feeds or communication channels matter. A tiny dealer with only a handful of vehicles may find Starter’s cap workable, but larger teams should budget for the higher tiers and possible service charges.

Pros and cons

• Pros: Broad stock tools and multiple marketplace feeds reduce the need to manage listings channel by channel.
• Pros: Website enquiries and several messaging channels converge in one system, with lead routing and workflow automation for follow-up.
• Pros: Website live chat is included on all plans without limits or additional cost.
• Pros: Support spans several vehicle categories and desktop and mobile platforms.
• Cons: Starter allows just five vehicles and one staff/email account, and omits online checkout and deal builder.
• Cons: Costs rise steeply across the listed tiers as stock and account capacity expand.
• Cons: Optional data, valuations, image editing and messaging may add charges, on top of prices that exclude VAT.

Alternatives

For a broader comparison, see Automotive CRM Software.

• VinSolutions is another paid option for Android, iOS and web.
• DealersCloud CRM may suit dealerships seeking CRM and lead management alongside inventory, deal desking, accounting, marketing feeds and a custom website in one platform; its Core Platform has custom pricing.
• Get My Auto CRM offers a 60-day free trial and a CRM + Ava plan at $695 a month, billed monthly after the trial and cancellable anytime; consider it if that trial and paid-plan structure suit your evaluation.
• DriveCentric offers an Engagement Hub on an annual or multi-year agreement, invoiced monthly, with pricing based on rooftop and units sold and add-ons available.
• Vital Software is another paid option for Android, iOS and web.
• AutoRaptor is a paid Android, iOS and web option with no free trial.
• DealerCenter CRM offers CRM Plus at $99 a month, billed monthly, with unlimited emails, 2,000 texts per month and no setup fee; CRM Pro is $199 a month and includes 4,000 texts per month.
• Dealerpull is another paid Android, iOS and web option, with plans organized around dealer size and inventory.

Verdict

MotorDesk is a good choice for dealerships that want stock management, marketplace publishing, lead handling and sales tools under one roof, particularly those selling more than cars. The main reason to look elsewhere is cost and capacity: Starter is tightly capped, higher tiers become expensive, and optional services can add to the bill. Match the plan to both vehicle and staff/email limits before committing.