DealersCloud CRM

Overview

DealersCloud CRM is a lead-management system within a broader dealership platform, built for independent dealers from single-lot businesses to multi-rooftop groups. It suits stores that want CRM and dealership operations under one roof; its mobile app is included on every plan. Custom pricing means buyers should request a quote before comparing costs.

Key features

Lead handling and records

Website, marketplace, phone and lot leads flow into one queue, with emails and texts retained on the customer record. Dealer-defined groups receive leads in round-robin order, and a timer can pass an untouched lead to the next person. This gives teams a defined way to distribute incoming work, though the routing depends on each dealership setting its groups and timer.

The CRM can automatically merge records when both phone number and email match, and each merge can be undone. That reversible safeguard is useful for keeping obvious duplicates from fragmenting a customer's history without making a mistaken merge permanent.

A wider dealership platform

Alongside CRM, the platform includes inventory, VIN decoding, deal desking and F&I, accounting and financial reports, marketing feeds, a custom dealership website, Buy Here Pay Here, floor plan and DealersAI. Connections include RouteOne, Dealertrack, CUDL, CARFAX and feeds from Cars.com, CarGurus and Autotrader. This breadth is the main draw for dealerships seeking more than a standalone customer database.

Every plan includes a description generator, CRM re-engagement campaigns and dealersGPT chatbot; advanced DealersAI modules are premium. The premium add-on covers advanced automation, web chat, an AI receptionist, response management, vehicle appraisal, price analysis, and sales and CRM intelligence. The distinction matters: basic AI tools are included, but the more extensive automation and analysis add cost.

Pricing

DealersCloud uses custom pricing based on dealership size, with no per-seat fees, hidden costs or long-term contracts. The Core Platform is quoted based on inventory volume and data feeds and is described as a flat monthly subscription per dealership with unlimited users. That structure can suit a team that would otherwise face user-based charges, but buyers still need a dealership-specific quote to assess the monthly commitment.

The Core Platform includes CRM and lead management, inventory and VIN decoder, deal desking and F&I, accounting and financial reports, marketing feeds and a custom dealership website. The DealersAI Premium Add-on is also custom-priced based on dealership size and AI usage volumes; it adds advanced AI capabilities rather than replacing the core platform. No fixed plan price is provided, so there is no published lower-cost tier to compare against.

Platforms

DealersCloud supports web, Android and iOS, with mobile app access on every plan and apps available through Google Play and the Apple App Store. Mobile inclusion is helpful for dealership staff who need access away from a desk, without a separate mobile plan charge.

DealersCloud states that its security program is SOC 2-aligned, with a 99.9% uptime SLA, encryption, role-based access controls and multi-tenant isolation. It says it supports CCPA and GDPR requests and does not sell dealership or end-customer data. These commitments address availability, access and data handling concerns for stores managing customer records.

Who it's for

This is aimed specifically at independent dealerships, including Buy Here Pay Here operations, whether they run one lot or several rooftops. Its broad operational modules may appeal to stores consolidating systems, while a dealer seeking only a focused CRM may find the platform's wider scope unnecessary. Onboarding, live training and ongoing phone, email and chat support are included; the company says its team manages migration and configuration and that most dealerships are up and running within hours with zero downtime.

Pros and cons

• Pros: Leads from multiple channels share one queue, and conversation history stays on the customer record, giving staff a common view of follow-up.
• Pros: Unlimited users on the core platform and no per-seat fees avoid making the quoted subscription rise with each added employee.
• Pros: Mobile access and several AI tools are included on every plan, while CRM sits alongside inventory, F&I and accounting modules.
• Cons: Core and premium AI pricing is custom, so buyers cannot compare a published monthly price or quickly estimate total cost without a quote.
• Cons: Advanced DealersAI tools cost extra, so dealerships wanting the full AI suite need to budget beyond the core subscription.

Alternatives

For a different route through dealership management software, compare the Dealer Management Systems Software category; for a narrower CRM-focused comparison, see Automotive CRM Software.

DealerOS is worth considering if published monthly tiers and inventory caps are useful for budgeting: its Starter plan is $1,499 a month for 30 inventory units, while Professional is $2,499 a month for unlimited inventory. Advectus Heavy Truck DMS is another paid option with Android, iOS and web platforms. EasyCars is a paid option across Android, iOS and web; Autosoft DMS and Dealertrack DMS are paid web options. DX1 and Omnna Powersports DMS are also alternatives. Tekion Automotive Retail Cloud is a paid web-based option without a free plan.

Verdict

DealersCloud CRM is a strong fit for independent dealerships that want lead routing and customer records tied to a broader operational platform, particularly when unlimited core users and included mobile access matter. Its central trade-off is custom pricing, with advanced AI priced separately; dealerships that need clear upfront costs or only a standalone CRM should compare alternatives before committing.