DealerCenter CRM
DealerCenter CRM helps dealerships organize leads and customer outreach, with tools for desktop and mobile use.
What DealerCenter CRM is
DealerCenter CRM helps dealerships organize leads and customer outreach, with tools for desktop and mobile use. Dealers can bring internet and phone leads together and contact prospects by email or text. Leads can route into the CRM when their sources use the dealership's CRM email address. Analytics cover lead-source performance, lead costs, team conversion rates, and customer demographics. The mobile app supports tracked chat, inventory-focused texts, email, and reporting. Campaigns can target customer groups by email, SMS, or phone. CRM Plus includes Facebook Messenger, video calls, data migration, customizable templates, and mobile app integration. CRM Pro adds click-to-call, call recording, campaign management, custom Road to Sale processes, and automated text and email sequences for incoming leads. CRM Plus costs $99 a month and includes 2,000 texts per month. CRM Pro costs $199 a month and includes 4,000 texts per month; both plans list a $0 setup fee. There is no free plan, and a 30-day trial is noted. DealerCenter is a product of Nowcom Corporation.
Good
- Combines internet and phone leads in one place.
- Tracks source performance, lead costs, and conversion rates.
- Mobile app supports chat, texts, email, and reporting.
- Pro adds automated text and email lead workflows.
- Both plans list a $0 setup fee.
Watch out
- No free plan is listed.
- Plus includes 2,000 texts per month.
- Pro includes 4,000 texts per month.
Who it suits
DealerCenter CRM is designed for independent used car dealers managing leads and customer communications. It may suit teams that want lead analytics, campaigns, and mobile CRM features.
Verdict
DealerCenter CRM combines lead handling, analytics, campaigns, and mobile outreach for independent used car dealers. Compare the monthly text limits and Pro-specific workflow tools when choosing between plans.
Plans and prices
From DealerCenter CRM's own pricing page, checked 28 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| CRM Plus | $99 a month | Unlimited emails · 2,000 texts per month · $0 setup fee · Billed monthly |
| CRM Pro | $199 a month | 4,000 texts per month · $0 setup fee · Everything in Plus · Billed monthly |
The facts
Each one read from DealerCenter CRM's own pages, with the date it was checked.
What it does
- Analytics
- Analytics track lead source performance, lead costs, team conversion rates, and customer demographics.checked 28 Sep 2026
- Audience
- DealerCenter describes its platform as designed for independent used car dealers.checked 28 Sep 2026
- Campaigns
- Dealers can target customer groups with email, SMS, and phone call campaigns to re-engage their customer base.checked 28 Sep 2026
- CRM Plus features
- CRM Plus includes Facebook Messenger, video calls, data migration, customizable templates, and mobile app integration.checked 28 Sep 2026
- CRM Pro features
- CRM Pro adds click-to-call, call recording, and campaign management to the Plus features.checked 28 Sep 2026
- CRM Pro workflows
- CRM Pro supports custom Road to Sale processes and automated workflows that send chains of texts and emails to incoming leads.checked 28 Sep 2026
- Lead management
- Dealers can import and manage internet and phone leads in one place and email or text prospects from DealerCenter desktop and mobile apps.checked 28 Sep 2026
- Lead sources
- The CRM can route leads into DealerCenter when lead sources are given the dealership's CRM email address.checked 28 Sep 2026
- Messaging limits
- The plan comparison lists 2,000 texts per month for Plus and 4,000 texts per month for Pro.checked 28 Sep 2026
- Mobile CRM
- The mobile app supports tracked chat, inventory-focused texts, email, and reporting on the go.checked 28 Sep 2026
- Purpose
- DealerCenter CRM helps dealerships manage leads and customers to deliver personalized service and close more deals.checked 28 Sep 2026
- Support
- DealerCenter support is available by toll-free phone at 888-669-2669, email, and live chat; listed hours are Monday–Friday 6 AM–6 PM PST and Saturday 8 AM–5 PM PST.checked 28 Sep 2026
The company
- Company
- DealerCenter is a product of Nowcom Corporation.checked 28 Sep 2026
- Headquarters
- Los Angeles, California, United Stateschecked 28 Sep 2026
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