KUKUI
KUKUI provides marketing and customer-engagement software designed for independent automotive repair shops.
What KUKUI is
KUKUI provides marketing and customer-engagement software designed for independent automotive repair shops. Its tools cover branded websites, customer records, outreach, communications, and marketing analytics, and are available on Android, iOS, and web. Website features include an SSL certificate, SEO optimization, review management, tracking phone numbers, and a QR code generator. KUKUI Marketing organizes customer spend history, vehicles, visit frequency, and revenue, with analytics and automated retention outreach. KUKUI Core includes two-way SMS, text marketing, live web chat, online booking, and a loyalty program. Listed integrations include POS/SMS, Google Reviews, Yelp Reviews, Facebook Reviews, and My Garage; a Shop-Ware integration makes marketing metrics and tools available through the KUKUI dashboard. AI Call Insights analyzes recorded shop calls for scores, customer-demand insights, and trends. KUKUI says it uses OpenAI's business API for this feature, does not use call data to train AI models, and allows requests to delete stored transcripts and scores. Plans are on 12-month agreements.
Good
- Built specifically for independent automotive repair shops.
- Website tools include SEO and review management.
- Customer records include vehicle and spend history.
- Offers two-way SMS, web chat, and online booking.
- AI call analysis includes scores and trend insights.
Watch out
- Plans require a 12-month agreement.
- Pro and Pro+ pricing is on request.
- Some advertising management is an add-on priced at 20% of ad spend.
Who it suits
KUKUI is aimed at independent automotive repair shops looking to manage marketing and customer engagement. Its tools may suit shops that want customer records, outreach, communications, and call analysis in one offering.
Verdict
KUKUI brings shop marketing, customer communication, and analytics together, with prices varying by offering. Shops should consider the 12-month agreement and confirm costs for plans listed as on request.
Plans and prices
From KUKUI's own pricing page, checked 4 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Yext NAP | $49 a month | À la carte price · directory listing consistency |
| AI Call Insights | $79 a month | À la carte price · call scoring and analytics |
| Social Toolkit | $79 a month | À la carte price |
| Text Connect Platform | $257 a month | À la carte price · 2-way SMS |
| Marketing | $399 a month | À la carte price · CRM and customer database · marketing analytics · email templates · retention campaigns |
| Websites | $399 a month | À la carte price · branded website · SSL and SEO · review management · tracking phone numbers |
| Basic | $499 a month | Capterra-listed basic tier; exact inclusions not specified |
| KUKUI Complete | $719 a month | Includes Core features · Social Media Management · Yext NAP Consistency · AI Call Insights · From $719 /mo; plans are on a 12-month agreement. |
| Pro+ | Priced on request | Everything in Pro · text marketing · digital-ads management |
| Website-Only | Priced on request | Branded site · migration · SSL · tracking numbers · editor · appointment/review/blog modules · Google/Yelp reviews · SEO setup |
| Pro | Priced on request | Branded website · migration · SSL · tracking numbers · editor · appointment/review/blog modules · SEO · CRM · POS/SMS integration · email campaigns · My Garage · Live Scheduler · My Rewards · phone/email/chat support · KUKUI 101 training |
| CRM-Only | Priced on request | POS/SMS integration · dashboard · leads/customer/follow-up/specials/calendar/reports modules · email blasts · tracking numbers · Google/Yelp reviews |
The facts
Each one read from KUKUI's own pages, with the date it was checked.
What it does
- AI call analysis
- AI Call Insights analyzes recorded shop calls and provides call scoring, customer demand insights, and trends over time.checked 4 Oct 2026
- AI Call Insights
- AI Call Insights transcribes and scores recorded calls, assigns a 1–100 lead-viability score, identifies demand keywords and provides coaching suggestions.checked 15 Oct 2026
- AI data handling
- KUKUI says AI Call Insights uses OpenAI's business API, does not train models on customer call data, restricts access between customers and supports deletion requests.checked 15 Oct 2026
- Analytics
- Shop analytics show real-time revenue, vehicle counts and customer-conversion information, while the dashboard tracks leads, calls, appointments and marketing performance.checked 15 Oct 2026
- Call tracking
- Dedicated tracking numbers identify callers and connect call activity to follow-up and marketing measurement.checked 15 Oct 2026
- Communication
- KUKUI Core includes 2-way SMS, text marketing, live web chat, online booking, and a loyalty program.checked 4 Oct 2026
- Contract
- KUKUI states that plans are on a 12-month agreement.checked 4 Oct 2026
- CRM
- The CRM manages customer data and sales follow-up while tracking text, email and phone interactions.checked 15 Oct 2026
- Data export and deletion
- After termination, client data remains available for export or download for 30 days, after which KUKUI may delete it unless legally required to retain it.checked 15 Oct 2026
- Digital vehicle inspections
- Digital Vehicle Inspections are offered as an add-on with visual reports intended to support customer education and upselling.checked 15 Oct 2026
- Email campaigns
- Users can build, send and track email campaigns with templates and an email-blast module.checked 15 Oct 2026
- Integrations
- KUKUI advertises POS/shop-management integrations including Shopmonkey, NAPA TRACS, Shop-Ware, Frazer, AutoFluent, AutoShop, Tekmetric and ALLDATA.checked 15 Oct 2026
- Lead follow-up
- A lead follow-up module is designed to track prospects so staff do not miss opportunities.checked 15 Oct 2026
- Limit: response and workload
- Some Software Advice reviewers report slow responses and having to do too much work themselves for the price.checked 15 Oct 2026
- Limit: review integrations
- A reviewer said KUKUI's review capture was less beneficial than reviews collected directly on Google or Yelp.checked 15 Oct 2026
- Limit: templated websites
- Reviewers complain that KUKUI websites can look basic, cookie-cutter and overly dependent on stock photos.checked 15 Oct 2026
- Live scheduling
- Live Scheduler lets prospects select services and request online appointments through a configurable calendar integrated with shop operations.checked 15 Oct 2026
- Loyalty
- My Rewards is a loyalty and referral program included in the Pro package.checked 15 Oct 2026
- Notable news
- KUKUI announced on July 27, 2023 that Eric Harber became chief executive officer.checked 15 Oct 2026
The company
- Company legal name
- The privacy policy identifies the provider as KUKUI Holdings, Inc., a Delaware corporation.checked 15 Oct 2026
- Company scale
- KUKUI's about page says more than 2,200 auto shops have chosen the platform.checked 15 Oct 2026
- Founded
- G2 lists KUKUI as founded in 2011 and serving customers since that year.checked 15 Oct 2026
- Headquarters
- KUKUI lists 1930 Village Center Circle #3-3430, Las Vegas, Nevada 89134 as its contact address.checked 15 Oct 2026
Money
- Free plan
- Nochecked 22 Sep 2026
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