Upfirst
Upfirst is an AI answering service and virtual receptionist that answers business calls around the clock.
What Upfirst is
Upfirst is an AI answering service and virtual receptionist that answers business calls around the clock. It can collect caller details, respond to common questions, summarize calls, and send transcripts and recordings by email or SMS. The receptionist can check calendar availability and book appointments in supported calendars, or transfer a call to the appropriate person with a warm handoff. Upfirst says it speaks English, Spanish, and more than 35 other languages. Listed integrations include Acuity Scheduling, Calendly, Clio, Google Calendar, Make, Outlook, Square, Zapier, and custom integrations. Custom Actions can connect to any CRM that offers an API, while Zapier connects it to thousands of apps. Every plan includes a phone number, and an existing cell, landline, or VoIP number can be forwarded without porting. Upfirst describes its service for small businesses, including law firms, real estate, and property management. It is based in Miami, Florida.
Good
- Answers calls around the clock.
- Can book appointments in supported calendars.
- Offers warm handoffs for transferred calls.
- Speaks English, Spanish, and 35+ other languages.
- Every plan includes a phone number.
Watch out
- No free plan is listed.
- Starter is limited to 30 calls.
- Human support is weekdays, 9 a.m. to 6 p.m. Eastern.
Who it suits
Upfirst suits small businesses that want calls answered and caller details, messages, or appointments handled by a virtual receptionist. Its stated use cases include law firms, real estate, and property management.
Verdict
Upfirst combines call answering with appointment scheduling, call summaries, and transfers. The 14-day trial and plan call limits are useful to consider before choosing a plan.
Plans and prices
From Upfirst's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $24.95 a month | 30 calls · $1.50 per additional call · $24.95 / month; annual option shown as $20 / month, save 20% |
| Premium | $59.95 a month | 90 calls · $1 per additional call · $59.95 / month; annual option shown as $48 / month, save 20% |
| Pro (Most popular) | $159.95 a month | 300 calls · $.75 per additional call · $159.95 / month; annual option shown as $128 / month, save 20% |
| Scale | $299 a month | 600 calls · $.70 per additional call · $299 / month; annual option shown as $240 / month, save 20% |
| Custom | Priced on request | More than 600 calls · volume discounts · priority support · BAAs for compliance · Volume pricing, tailored to you |
The facts
Each one read from Upfirst's own pages, with the date it was checked.
Where it runs
- Appointments
- The receptionist can check calendar availability and book appointments directly into supported calendars.checked 5 Oct 2026
What it does
- Call handling
- It can collect caller details, answer common questions, summarize calls, and provide transcripts and recordings by email or SMS.checked 5 Oct 2026
- Call routing
- It can transfer calls to the appropriate person with a warm handoff.checked 5 Oct 2026
- Compliance
- The Custom plan lists Business Associate Agreements for HIPAA-regulated businesses.checked 5 Oct 2026
- CRM connection
- Custom Actions can connect to any CRM that offers an API, and Zapier connects it to thousands of apps.checked 5 Oct 2026
- Integrations
- The integrations page lists Acuity Scheduling, Calendly, Clio, Google Calendar, Make, Outlook, Square, Zapier, and custom integrations.checked 5 Oct 2026
- Intended users
- Upfirst describes itself as an answering service for small businesses and highlights use cases including law firms, real estate, and property management.checked 5 Oct 2026
- Languages
- Upfirst says it speaks English, Spanish, and more than 35 other languages.checked 5 Oct 2026
- Phone number
- Every plan includes a phone number, and customers can forward an existing cell, landline, or VoIP number without porting.checked 5 Oct 2026
- Product
- Upfirst is an AI answering service and virtual receptionist that answers business calls around the clock.checked 5 Oct 2026
- Security
- Upfirst publishes a security disclosure policy asking researchers to report vulnerabilities by email and avoid accessing or modifying other users’ data.checked 5 Oct 2026
- Support
- Human support is available Monday through Friday, 9 a.m. to 6 p.m. Eastern Time; an AI assistant is available on weekends, and Pro and Scale include priority support.checked 5 Oct 2026
The company
- Headquarters
- Miami, Florida, United Stateschecked 28 Sep 2026
Money
- Spam and billing
- Spam, telemarketing, robocalls, calls under 15 seconds, and calls where the caller never speaks do not count toward the plan or incur charges.checked 5 Oct 2026
- Trial
- The free trial provides full access to every feature in the selected plan for 14 days, with no commitment.checked 5 Oct 2026
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