Tekion ARC CRM

Overview

Tekion ARC CRM is an AI-powered automotive CRM built into Tekion’s dealership platform. It suits dealerships, especially multi-store groups, that want customer work shared across sales, service, marketing, and accounting. Its dealership-focused lead and communication tools are a strong fit for that setting, but it should not hold payment-card, bank-account, or Social Security information.

Key features

A unified customer profile brings records from sales, service, marketing, and accounting together. For teams handing customers between departments, that shared view can reduce fragmentation; its value is more limited for businesses outside automotive retail. Lead scoring, prioritization, routing, and workflow automation help staff direct follow-up rather than treating every inquiry alike.

Email, SMS, and personalized outreach support sales and service workflows. Dealerships can also build targeted, triggered campaigns and run ongoing email and text outreach across sales, service, and marketing. The native GoTo Connect integration supports communications, missed-call tracking, and reporting, making it relevant to stores that want phone activity connected to follow-up.

CRM Pro adds AI-generated lead context, suggested messaging, call transcription and summaries, lead prioritization, and real-time performance insights. These capabilities are useful for teams that need help preparing customer conversations and tracking opportunities, though they are part of CRM Pro rather than a reason to assume every ARC CRM plan includes them.

For dealer groups, centralized user permissions, cross-store reporting and search, enterprise messaging controls, role approvals, dashboards, and lead acceptance management support oversight across locations. Built-in dashboards also provide real-time performance insights for sales, marketing, and leadership. Tekion describes implementation support that includes preparation, training, go-live support, post-launch hypercare, and ongoing partner success support.

Pricing

ARC CRM is paid, with custom pricing and a demo request rather than a public price. That means dealerships need to discuss cost directly with Tekion before comparing its total expense with alternatives. No public plan prices, seat counts, quotas, trial terms, or renewal terms are available to guide a budget comparison.

The available product information distinguishes CRM Pro features from the wider CRM, but does not provide plan-by-plan pricing or inclusions. Buyers should establish which capabilities their proposed package includes, particularly AI features and multi-store controls, before committing.

Platforms

ARC CRM is available on Android, iOS, macOS, and the web. Mobile availability suits dealership teams that need access beyond a desktop, while the web and macOS options cover office-based work.

Who it's for

ARC CRM is aimed at automotive dealerships and dealer groups, particularly those coordinating leads and customer communications across sales and service. It is a stronger candidate for organizations already working within Tekion’s dealership platform than for general businesses seeking a flexible CRM for unrelated industries. Its multi-store permissions, cross-location search, and reporting make it especially relevant to groups managing several stores.

Security and data handling deserve specific attention. Tekion says it uses encryption, limits access to authorized personnel, and defines data retention and disposal policies; its trust portal lists SOC 1, SOC 2, ISO 27001, ISO 27701, ISO 42001, GLBA, CPRA, and GDPR among its compliance-related standards and requirements. Those measures do not change the CRM terms’ explicit prohibition on storing or processing credit card, bank account, or Social Security information. Dealerships that need the CRM to hold such data should choose another workflow or product.

Pros and cons

• Pro: Shared customer profiles and lead routing connect sales, service, marketing, and accounting workflows, which can help dealerships coordinate follow-up.
• Pro: CRM Pro combines lead context, messaging assistance, call summaries, and performance insights for teams that want AI support in daily lead work.
• Pro: Group-level permissions, reporting, search, and lead acceptance management address practical oversight needs across multiple stores.
• Con: The CRM cannot store or process payment-card, bank-account, or Social Security information, ruling it out for workflows that require those records inside the CRM.
• Con: Custom pricing and the absence of public plan terms make it difficult to compare costs and understand package boundaries before contacting Tekion.

Alternatives

For a broader category comparison, see Automotive CRM Software.

MotorDesk is worth considering for a small dealership that can work within its Starter plan’s 5-vehicle and 1 staff/email-account limits; it costs £79 a month and excludes online checkout and deal builder.

Dealer-Mate may suit buyers looking for cloud or web-based dealer management software with monthly cancellation, rather than a CRM described around Tekion’s integrated dealership platform.

Vital Software is another paid option for readers comparing automotive software across Android, iOS, and web.

DealerSocket CRM is a paid alternative available on Android, iOS, and web.

VinSolutions is a paid alternative available on Android, iOS, and web.

DealerPeak is a paid CRM option with demo-request pricing and Android, iOS, web, and API availability; consider it if API availability matters to your evaluation.

DealersCloud CRM may fit buyers seeking a broader dealership platform that combines CRM and lead management with inventory, deal desking and F&I, accounting, marketing feeds, and a dealership website.

Get My Auto CRM offers a paid CRM with a 60-day free trial and a CRM + Ava plan at $695 a month, for buyers who prefer a priced option to custom pricing.

Verdict

Choose Tekion ARC CRM if you run a dealership or multi-store group and want lead handling, customer communications, and reporting connected across dealership teams. Its shared profiles, routing, and group controls are the main reasons to choose it. Look elsewhere if you need public pricing before engaging a vendor or must store payment-card, bank-account, or Social Security data in your CRM.